HTV has expressed dissatisfaction with TSMS’s trading performance over 1996 as its share of ad revenue fell from 6.01% to 5.84%. Although revenue increased 1.6% from £95.3m to £96.8m, HTV’s licence payments increased 2.1%. HTV has said that it will be signing a new contract with its sales house which will put in place a… Continue reading HTV Hit By Poor Sales Performance
Xfm, the new London alternative radio station, has appointed a sales director and a sponsorship & promotions manager, forming the beginnings of an in-house sales team.Martin Ball will join as sales director from London News Radio where he has held the same position for two years and Chris Parry, who has been working at Xfm… Continue reading Xfm Makes Sales Appointments
Following the sale of Westcountry Television to Carlton Communications in November *Carlton Move Set To Provoke Bids, TSMS will hand over the company’s sales operation to Carlton UK Sales in June. When the move is complete, Carlton will control 10% of total TV viewing and 29% of ITV viewing.* Subscribers onlyCarlton Communications: 0171 499 8050
Amra Ltd has won the first regional consumer advertising campaign from the Scotch Quality Beef & Lamb Association. The account is worth around £100,000 and will run in 21 key regional newspapers; previously the organisation had only advertised in the trade press.Roy Jeans, managing director of Amra said: “The positive response fully justifies the creation… Continue reading Amra Gets Beefed Up
ADHunter, an online classified-ad database set up by seven of the largest regional press publishers in the UK, is set for a March 24 launch.ADHunter has been set up by Trinity International, Northcliffe, United Provincial Newspapers, Newsquest, Johnston Press, Bristol United Press and the Manchester Evening News to create a “comprehensive and user friendly classified-ad… Continue reading ADHunter Set For Launch
Global advertising group Cordiant has rescheduled the release of its 1996 financial results. The figures were due to be announced today but the company said they had been delayed until next week, probably Wednesday. A spokeswoman for the company would be no more specific than saying the delay was due to “internal problems”.Cordiant: 0171 436… Continue reading Cordiant Results Delayed
The Daily Mail and Mail On Sunday are now offering readers in the North the chance to subscribe to the titles for £1.50 a week; half the normal cover-price. Readers have the option of signing up for 12, 24, 36 or 52 weeks.Mail-shots promoting the scheme were sent out to non-Mail readers in the Granada,… Continue reading Mail Offers Subscriptions
AMV BBDO’s advertisement for Alka Seltzer drew 40 complaints in January from viewers concerned that its reference to cannibalism was in bad taste. The ad featured two shipwrecked men in a lifeboat and ended with only one man in the boat and the voice-over: “Alka Seltzer – when you’ve eaten something you shouldn’t have.” The… Continue reading Alka Seltzer Ad Draws Complaints
