The two Pearson owned publications, The Financial Times and .net magazine, have announced two new joint publishing ventures. This decision comes following the success of Doing Business Online; the first magazine produced and distributed in December 1996 by the two publications.The Financial Times and .net magazine will now be producing two further editions to their… Continue reading The FT Does Business With .net magazine
The results of the 1996, Ads That Make News survey reports that the Conservative Party’s advertisements gained more national press coverage than any ad since records began.Helped by the “Demon Eyes” campaign, the Tories managed to generate 126 stories last year. The research, conducted by Propeller Marketing Communications, reveals that the pre-election campaign, devised by… Continue reading Ads That Make News
Carlton Television has lost its group head of marketing research Jude Desouza. He left the company abruptly last week and Carlton were unwilling to comment on the departure. It is not known what Mr Desouza’s next move will be and a replacement has not yet been found.
Sunday Business reports that Greg Dyke, the millionaire media mogul and head of Pearson Television, is putting pressure on Pearson’s new chief executive, Marjorie Scardino to let him buy the television division that he currently manages.Dyke is rumoured to be planning a management buy-out of the TV division. When Scardino joined Pearson as chief executive… Continue reading Greg Dyke Interested In Buying Pearson TV
1996 was the year in which struggling newspapers continued to lose sales and readership and successful titles went from strength to strength. It also saw the launch of two national newspapers, the Sunday Business and the Planet On Sunday.Despite revamps, promotions, price cuts and new sections being employed by most titles, circulation trends remained similar… Continue reading National Press Round-Up 1996
Roger Laughton, Chairman of ITV’s broadcasting board announced on Sunday that ITV is hoping to bid for coverage of the National Lottery draw. Speaking on the BBC’s right to reply programme, Bite Back, Laughton said: “I am making it clear today that we are interested in covering the lottery in the future.”The BBC’s 3 year… Continue reading ITV To Take A Gamble On The Lottery
It was announced last night that Michael Grade, chief executive of Channel 4, is to leave the world of television. It is reported that Grade has paid Channel 4 over £100, 000 to release him from his five year contract, which he signed in June 1995. He is expected to be out by July, and… Continue reading Channel Four Changes
EMAP plc has bought Golf Magazine, from French-based, BC Editions. EMAP acquires the title and goodwill, but will receive no net assets.Golf Magazine has a monthly circulation in France of over 41,000 and is targeted towards new players of the game. It has an annual turnover of FF20 million.This latest purchase will join EMAP’s six… Continue reading EMAP Buys Golf Magazine
The web site of Future Publishing, FutureNet, has a new web address: http://www.futurenet.com.Pearson New Entertainment, the parent company of future publishing, obtained the address after a month-long negotiation with its previous owners, a firm of American architects.The site, which is already one of the biggest commercial web sites in Europe, will be completely redesigned for… Continue reading New Address For Futurenet
Revenue Total terrestrial TV revenue for December reached £163.55 million, an increase of 4.88% year-on-year. Of this, ITV brought in £126.55m, up 6.15% year-on-year, and Channel 4 reached £37m, up slightly by 0.76%. This brings the revenue ratio between ITV and Channel 4 to 77:23. Among the ITV companies there was very little change year-on-year.… Continue reading TV Round-Up – December
