The Express has appointed Justin Jameson as marketing director. Jameson is currently a senior associate with Spectrum, the strategic consultancy firm, he will move to The Express in March.The newly created role at The Express comes as the newspaper group prepares for a Spring marketing campaign designed to reverse its falling readership. Jameson will also… Continue reading Express Puts New Emphasis On Marketing
TDI Advertising has bought outright the Manchester-based bus advertising contractor Buspak, giving it complete control of the UK bus market.The buy-out, for an undisclosed sum, now takes TDI’s share of the outdoor market from around 11%, worth £400m, to 14%. Some industry sources suggest that the move may give TDI the power to increase rates… Continue reading TDI Gains Control Of Bus Ads
1996 was another year of steady growth for the number of homes that could receive Cable and Satellite. The ITC’s October analysis of the Cable industry showed that the number of homes passed has grown by 2 million over the last year from 6.18 million to 8.22 million. However the number of homes connected only… Continue reading Cable And Satellite Round-Up 1996
The arrival of the X-Files-type drama Dark Skies on Channel Four has helped the station to achieve its highest audience figure of the year so far, with the first episode attracting 5.10 million viewers. Overall however Channel Four audiences fell this week, most significantly Countdown not maintaining its normally relatively stable audience figures throughout the… Continue reading TV Viewing Summary W/E 19/01/97
A census by IPA shows a further recovery in agency employment. The number of people employed on 1 September 1996 is estimated to have been 12,800 at 220 member agencies, compared with 12,300 at 225 agencies the year before.The numbers employed still remain lower than the 15,400 in 1989.The staff increase has been mainly in… Continue reading Agency Staff Increases
Total terrestrial TV revenue for December reached £163.55 million. Of this, ITV brought in £126.55m and Channel 4 reached £37m.Impacts followed last November’s pattern exactly with Housewives/Children showing the biggest drop year-on-year at -11.7%, while Housewives had the smallest fall at -4.4%. CPTs for December were about 10 percentage points less than for November across… Continue reading TV Round-Up – December
The deadline for applications to operate digital terrestrial television multiplexes is noon on Friday 31 January 1997.Once the ITC has received the applications, the Commission will announce the names of the applicants, and the licences for which they have bid by 4pm the same day. This information will be available on Newsline as soon as… Continue reading Deadline For Digital Multiplex Applications
The ITC has published its second report detailing television audience share figures. The Broadcasting Act 1996 prohibits any commercial licences having a share which exceeds 15% of the total TV audience. While most of the individual channels show very little change compared to the last set of figures for September 1996 *ITC Publishes TV Audience… Continue reading ITC Produces Second Audience Report
The ITC announced today that it will be amending two of the rules in its Code of Advertising Standards and Practice. Those rules are rule 5, which deals with the separation of programmes and advertisements, and rule 40(k) which is concerned with sales promotions for alcoholic drinks.The Commission approved the amendments, following requests from the… Continue reading ITC Revise Advertising Code
EMAP Images has promoted Advertisement Director, Sandra McClean to the newly created position of Commercial Director. McClean will continue to manage Images’ advertisement department, but will in addition take responsibility for all promotional and marketing activity. She will be relinquishing her role as publisher of CU Amiga. Andy McVittie publisher of Nintendo Magazine and Sega… Continue reading EMAP Images Restructures
