The Broadcasting Standards Councils has published details on surveys it commissioned into Young People and The Media. The research was undertaken by Albermarle Marketing Research and the Centre for Mass Communications Studies at Leicester University and draws together various studies using questionnaires and qualitative interviews which focuses on the attitudes of those aged 10 to… Continue reading Young People’s Views On The Media
Car company SEAT has re-signed its deal with ITV to be the on screen sponsor for holiday programme Wish You Were Here…?.The sponsorship will start on December 30th and will run for 21 episodes.Lowe Bell Good Relations: 0171 634 3434
It is rumoured that Media Ventures International (MVI) is about to sell its 46% stake in Talk Radio to CLT UK Radio which owns 49% of the national commercial radio station. MVI is said to be unhappy about the financial returns Talk is producing.The latest Rajar data for Quarter 3 showed that Talk’s weekly reach… Continue reading CLT UK Radio Set To Buy Talk Radio
Daily Mail and General Trust today reported financial results for the year ended September 29 which show pre-tax profits rising 28% to £85.5m on the back of turnover of just over £1bn.The national newspaper arm of DMGT, Associated Newspapers, enjoyed success with both The Daily Mail and Mail On Sunday increasing circulations by 13% and… Continue reading Daily Mail’s Profits Rise To £85.5m
The IPA Council has approved the nominations for its 1997 elections. The nomination for the office of President is Graham Hinton, chairman of Bates Dorland; nomination for the office of honorary secretary is Bruce Haines, managing director of Leagas Delaney; and the nomination for office of honorary treasurer is Chris Whitworth , group financial director… Continue reading IPA Announces Council Election Nominations
Haymarket will be launching a new television magazine aimed at men in the 25-44 year old ABC1 group. Called The Box it will be feature-driven, focusing on programmes rather than personalities and will not contain listings.The bi-monthly title is scheduled for a spring launch though a cover-price has not yet been decided. It is aiming… Continue reading New Magazine For Haymarket
According to Marketing Instant Access Publishing is planning to launch a new Internet magazine aimed at men. As well as the magazine there will also be a content-related Interactive CD-ROM.
The November Retail Price Index was announced this morning as 153.9, an increase of 2.7% on November last year and a rise of 0.1% on October this year.For RPI trends subscribers can access MediaTel’s Encyclomedia section in Talking Windows.
According to a report in Marketing Week Adshel, which said that it would be the first *More Group Implements POSTAR outdoor contractor to use POSTAR, has delayed its implementation of the new “audience” data due to problems converting it into a sales and booking system.It is now believed that the new packages will not be… Continue reading Adshel Delays POSTAR Implementation
The national newspaper ABCs for November show that the Times is the most improved title on the market. The News International title showed a 16.08% increase in year-on-year to 783,638 copies. The Daily Mail has also continued to improve its 6-monthly ABC figure, up 13.28% to 2,083,309 copies.In was a similar picture in the Sunday… Continue reading National Newspaper November ABCs
