Associated Newspapers’ ad directory is now up and running. The directory, which is run by Associated Electronic Publishing, aims to make advertising on the Net more effective. It is also intended to make it easier for users to find British sites. Advertisers already signed up include Microsoft and British Telecom. Software has been designed to… Continue reading Associated Expand On-Line Business
The BBC, BSkyB, Carlton and Granada have united to submit a joint-bid for the right to broadcast digital terrestrial television in the UK. The £300 million deal has been submitted to the ITC and marks the start of a unique commercial partnership between the four organisations.The new alliance is called the British Digital Broadcasting Consortium.… Continue reading TV Giants Submit Joint Bid For Digital Power
The Express is reported to have increased its circulation last Saturday by 400,000 year-on-year as a result of its price cut to 20p. This takes its sales to 1.77m copies and would be a welcome boost to an otherwise struggling circulation.…The Independent On Sunday has apparently put on 10,000 copies, an increase of 3.8%, after… Continue reading Sales Increases Claimed For Express And IoS
Gruner and Jahr are creating a new home interest title called Your Home. It will compete with House Beautiful andIdeal Home. There is, as yet, no further information on the title.John Brown Contract Publishing has landed the contract to produce Debenhams’ in-store magazine. Debenhams Magazine will be published three times a year with an initial… Continue reading New Magazines
The ITC has published its second report detailing television audience share figures. The Broadcasting Act 1996 prohibits any commercial licences having a share which exceeds 15% of the total TV audience. While most of the individual channels show very little change compared to the last set of figures for September 1996 *ITC Publishes TV Audience… Continue reading ITC Produces Second Audience Report
Kieran Kelly, formerly ad manager at The Sunday Express Magazine, has been taken on by OK!. Kelly will take up the post of agency sales manager at the title. While Stan Myerson the group ad director has been promoted to the board.Manchester-based, Broughton Jacques has come to an arrangement with TCS Media. Following the departure… Continue reading Industry Changes
The Broadcasting Standards Council has published its November complaints bulletin.A few cases involved in the report have particular interest. Channel 4’s, Cutting Edge programme, The Home, was found to be taking the programme beyond acceptable boundaries. The programme looked at the care given to elderly people in a nursing home. The BSC concluded that, some… Continue reading Complaints Bulletin
A new company called Digital 3 and 4 Ltd, jointly owned by ITV and C4, today submitted an application to the Independent Television Commission to run the second digital terrestrial television licence.The company has to satisfy that it will build the new digital transmission network, covering 85% of the country, within four years, and that… Continue reading ITV And C4 Join Forces For Digital Launch
The Express has appointed Justin Jameson as marketing director. Jameson is currently a senior associate with Spectrum, the strategic consultancy firm, he will move to The Express in March.The newly created role at The Express comes as the newspaper group prepares for a Spring marketing campaign designed to reverse its falling readership. Jameson will also… Continue reading Express Puts New Emphasis On Marketing
TDI Advertising has bought outright the Manchester-based bus advertising contractor Buspak, giving it complete control of the UK bus market.The buy-out, for an undisclosed sum, now takes TDI’s share of the outdoor market from around 11%, worth £400m, to 14%. Some industry sources suggest that the move may give TDI the power to increase rates… Continue reading TDI Gains Control Of Bus Ads
