According to a report in Marketing Week, the IPA is asking ISBA to resist the campaign for increased commercial minutage because it poses a threat to Channel 5.In a letter leaked to the magazine the IPA says that changes in the airtime market could prejudice C5’s “chances of survival” as a competitor to ITV and… Continue reading IPA Pushes For Curb On Ad Minutage
RSMB Television Research, on behalf of the cable industry, has published details of the survey it conducted into households that receive broadband cable television. The survey, conducted in September 1996, is a continuation of a previous survey carried out in January this year and examined cable customers viewing behaviour.The objectives of the survey were: To… Continue reading Survey Carried Out Into Cable Household Behaviour
The Guardian has signed a sponsorship deal which will see its Guide section sponsor Kiss TV’s programme The Edge on Live TV .The deal will run for a year with credits created by Leagas Delaney. The newspaper already sponsors Channel 4’s Film on Four *Guardian Sponsors Film On Four.* MediaTel subscribers onlyGuardian: 0171 239 9696
Flextech is relaunching Family Channel in February as Challenge TV . The change follows on from Family Channel’s themed ‘Challenge Weekends’ which were running earlier in the year. The new channel will continue the pattern of interactive programming strands, which was very successful in attracting new viewers to the Family Channel.Challenge TV will transmit from… Continue reading Family Channel Takes The Challenge
The Lowe Group has today announced that it will be creating a new media company across Europe called Western International Media Europe.The company is the result of a joint venture between the Lowe Group, Initiative Media and Western International Media of the USA. The network will launch in January from Lowe’s headquarters in London and… Continue reading Lowe Group Creates New Media Company
The Guardian newspaper is expanding its current media section and turning it into a stand alone supplement. The change will occur from Monday January 13th and will include special new features such as: an advertising column written by industry insiders; a weekly profile of a media consumer and a section on how to handle the… Continue reading Guardian Makes Media Section Grow
Emap Metro has bought XL, the men’s health and fitness title, from Affinity Publishing. Emap will begin publishing the title in February. It will be the third publisher for the magazine in twelve months: Affinity bought it from Stonehart Publishing in February this year *Magazine Changes: Superclassics, XL And New Statesman.…Haymarket Business Publications has bought… Continue reading Magazine Briefs
Liberty Publishing has announced that Ian Scott has resigned from the post of ad director at Punch. He will leave the title at the end of the month.This week’s edition of Punch shows the results of a range of editorial changes which have been made under acting editor Stewart Stevens. These include alterations to the… Continue reading Punch Ad Director Leaves
The Advertising Association has welcomed the news that bingo operators will be allowed to advertise their facilities and prizes for the first time. The announcement from the National Heritage that the operators will be able to advertise on television, radio and cinema follows a similar decision to allow betting shops and casinos to advertise their… Continue reading AA Welcomes Relaxation On Bingo Advertising
BSkyB’s digital satellite television service is looking less likely to meet its late 1997 launch date, following National Westminster Bank’s decision to pull out of discussions regarding the subsidizing of Sky’s digital set-top boxes. The move comes after Barclays abandoned similar talks with Sky earlier this year.The subsidizing of the boxes is felt to be… Continue reading NatWest Decides Against Subsidizing Digital TV
