After 2 years of examination a working party comprising representatives from the Advertising Film and Video Producers Association (AFVPA), the Incorporated Society of British Advertisers (ISBA) and the Institute of Practitioners in Advertising (IPA) have produced a new handbook setting out the best practice for the cost effective production of commercials, which replaces the 1987… Continue reading Producing Advertising Commercials – New Handbook
The ITC has announced that it is to investigate the practice of premium channel bundling in the Pay-TV market. A specific complaint has been made against the Disney Channel and its terms of supply will be looked at within the investigation.Under Section 2(2) (a) (ii) of the Broadcasting Act 1990, the ITC has a duty… Continue reading ITC Announces Investigation Into Premium Channel Bundling
United News & Media has increased its 19.9% stake in HTV to just under 30% in a move which will increase United’s share of total UK viewing to 5.5% and of ITV viewing to 18%.United paid £36.7m for the 8.7m HTV shares and the deal is seen by many as a defensive move to block… Continue reading United Raises Stake In HTV
A restructuring of staff at the Publishing Consultancy, following the departure of Stacey Paul, has seen promotions for Joy Rosen and Jane Lenny who have become advertising managers on TV Quick and Take A Break. Louise Edwards and Louise Lawrence, sale directors on Take A Break and TV Quick, have had the jobs expanded to… Continue reading Appointment News
Last night the Independent Television Commission named its new chairman for the next five years. Businessman Sir Robin Biggam will take over from Sir George Russell who retires next month.Sir Robin, aged 58, is already Chairman of the Fairey Group, and has served as a non-executive director of British Aerospace, British Energy and Redland. One… Continue reading ITC Names New Chairman
The Radio Authority has announced that it is considering allowing a fourth national commercial radio station to broadcast in the UK.The move has come about after the Department of National Heritage said that a defunct long wave frequency previously assigned to the BBC for use in Scotland would be given back to the Authority to… Continue reading Fourth National Radio Station Planned
John Blakemore, ad director at SmithKline Beecham, yesterday rounded on agencies and stated that the “problem with the media process is that it is jargon laden and shrouded in mystique with many of the practitioners of the black art sometimes having a vested interest in keeping you confused.”Speaking at yesterday’s “Emperor’s New Clothes” conference at… Continue reading Call For More Client Involvement In Media Process
Revenue Agency estimates for October show that total revenue for Channel 4 and ITV reached £224.16m, an increase of 10.4% on last year. ITV revenue increased by 11.5% to £175.16m whilst Channel 4 pulled in £49m, which is a smaller rise of 6.9%: this puts the ratio between ITV and Channel 4 at 78:22. LWT… Continue reading TV Round-Up – October
No real change in the top programmes of the week with Coronation Street maintaining its first place and taking second. Wednesday episode achieved 18.26 million viewers, with Mondays gaining 17.59 million, helped along this week by the departure of long-standing character Raquel leaving devastated husband Curly.ITV’s dramas continue to gain larger audiences than the BBC,… Continue reading TV Viewing Summary – W/E 17/11/96
www.loaded.co.ukThere seems to be a great amount of activity amongst many of the men’s magazines titles in launching web sites. One may well be surprised to learn that the Loaded web site has in fact only been up and running for a week, but as one would expect from this title a great deal of… Continue reading Web Site Of The Week – Loaded
