The Radio Advertising Bureau is launching a programme of new one day seminars covering media planning for those both inside and outside media departments.There will be courses for clients, account planners, account handlers/graduates and creatives, as well as a new intermediate level for media planners as a continuance from the original training day seminar.Steve Cox,… Continue reading RAB Launches Media Planning Seminars
According to today’s Times the launch costs of Channel 5 have risen by £50m to reach £150m, mainly as a result of the extended retuning programme *C5 And DTI Reach Agreement.Channel 5’s backers, which include Pearson and United News & Media, have apparently confirmed the £150m figure. The C5 launch was originally forecast to reach… Continue reading Channel 5 Costs Rise By £50m
Future Publishing’s UK Internet title .Net has put in place measures which it hopes will ensure that the magazine becomes the strongest computing magazine brand in Europe.Last week Future held its first .net licensee conference in London with delegates attending from Germany, France, Spain, Portugal, Greece and Italy. Together the licencees committed themselves to building… Continue reading Future Mag Aims For World Domination
The Department of National Heritage has formulated a four-point plan which it hopes will deal with public concern over violence on TV.At a meeting yesterday afternoon with the BBC, the ITC and the BSC a ‘programme of action’ was drawn up which said: the BBC, ITC and BSC will continue to ensure that programme-makers maintain… Continue reading DNH Announces Plans To Combat TV Violence
Capital Radio has signed a deal to sponsor the newly redeveloped Leicester Square underground station for an undisclosed sum.The five-year deal was negotiated by TDI Advertising which handles sponsorship for the London Underground and coincides with Capital moving its office to the Leicester Square area in the New Year.Capital Radio: 0171 608 6080
The Advertising Standards Authority has upheld a complaint made against a Max Power ad which said “W..K MAG? You should see the kits in this!” The ad ran in an issue of Loaded and though the expletive was obscured the complainant thought the ad offensive. The complaint was upheld and the advertisers said the ad… Continue reading Loaded Ad Complaint Upheld
NRS has today announced that it is reissuing its data for the months of July, August, September and October.The reason for this is that since July NRS has been piloting a new questionnaire which included information on supplement readership which was used on half the sample size, while the original questionnaire was used for the… Continue reading NRS To Reissue Data
John Brown Publishing, publisher of Viz, will be launching a new men’s magazine which claims to be different from other titles in the sector.Bizarre will cover a range of offbeat subjects which could be described as “weird and wonderful”, including subjects such as voodoo, exorcism and extreme sports. Fiona Jerome, editor, said “We wanted info… Continue reading New Men’s Mag Aims To Be ‘Different’
A report by Zenith Media forecasts that there will be sustainable growth in ad expenditure in the US and Europe, an improved adspend recovery in Japan and a “temporary cooling” in Southeast Asia and Latin America.Global adspend in print, TV, radio, cinema and out-of-home is forecast to be US$ 291 billion in 1996, 7.8% ahead… Continue reading Europe Set For Sustainable Ad Growth
Channel 4 has announced details of its new winter programme schedule. Among the highlights there is the return of comedy favourites Dressing For Breakfast, Cybill and Roseanne as well as a new comedies Spin City, which stars Michael J. Fox and Captain Butler featuring Craig Charles. There will also be a five part documentary series… Continue reading Channel 4 Winter Schedule
