The ITC has issued a code on subtitling, sign language and audio description for digital terrestrial television.It has been decided that 50% of programmes must be subtitled, 10% of programmes must have audio description and 5% of programmes will be required to have sign language. These target must be reached within ten years of the… Continue reading Digital TV Gets The Sign
On the day that Channel 5 is to launch its schedule ITV has released its rival programme menu. In the first week that the new channel goes on air ITV will screen The Vanishing Man, a two hour drama written by Anthony Horowitz and starring Neil Morrissey.The third channel is also to screen Ace Ventura… Continue reading ITV Announce Battle Strategy For The Imminent War Against
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The ITC has published its advertising complaints bulletin for November and December 1996.The report begins by drawing attention to the danger of using flashing and repetitive images in adverts. The ITC received complaints about 7 different commercials in 1996 reported to have triggered epileptic seizures in viewers. Boots No 7 cosmetics “Black” and “Red” adverts,… Continue reading Marmite And No 7 Ads Withdrawn
Both the chairman and chief executive of Liberty Publishing, Mohamed Al-Fayed’s media operation, have left the company in the face of continued Punch losses.The loss of Stewart Steven, chairman and acting editor of the recently relaunched title, and John Dux, chief executive, come as Punch is rumoured to have lost around £13 million since its… Continue reading Liberty Lose Chairman And Chief Executive
Media group Pearson appeared a takeover target at the weekend after its shareprice staged a comeback on Friday, despite problems at its USA Penguin department.Stocks fell to 690p on Thursday before climbing to 757.5p by the close of trading on Friday. The City saw this as an indication that a move was about to be… Continue reading Pearson Seen As Takeover Target
The Independent has launched a direct mailing scheme which will offer around 215,000 consumers in London the chance of getting the paper free for two weeks.Potential readers will receive coupons through the post which they can exchange for free copies of the title at their newsagents. The offer began at the weekend and will run… Continue reading Independent Launches Direct Mail Offer
According to unofficial live data, the second Wednesday evening lottery draw was watched by 6.4 million viewers. This compares to a figure of 10.8 million for the week before.The latest Television data can be accessed by subscribers by clicking here.
The Independent today re-launched its media section as a stand-alone supplement. Media+ supplement appears on a Monday in direct competition with The Guardian’s media pages which were converted into a separate section a few week ago *Supplement Review – Media Guardian. This move has sparked-off The Guardian’s current ad campaign where The Guardian accuses The… Continue reading Supplement Review – Media Independent
The Financial Times is adding a two-page sport section to its Friday edition. The sports pages are expected to go into the paper by Easter. It is rumoured that the pages will concentrate on business associated with sport, rather than sports coverage.The FT is also about to brief three agencies to pitch for its worldwide… Continue reading FT To Take A Sporting Chance
A monthly magazine for extreme and dangerous sports enthusiasts will arrive at news-agents on February 27, priced £2.50. The people behind Xtreme Lifestyle Magazine, Pocket Guide Publishing, believe that they will be targeting the fastest growing sector of the sports industry.Bungee-jumping, white-water rafting and shovel racing are some of the hair-raising antics that will be… Continue reading Magazine Goes To Xtremes
