Poland’s advertising industry has taken its first step towards developing a self-regulatory environment by creating PACI, the Polish Advertising Committee Initiative. Its members include advertisers, advertising agencies and media representatives. The move has been partly provoked by increasing government interest in legislating in this area; in December 1996 a new law took effect that criminalises… Continue reading POL: Industry Moves Forward
The Flemish Radio Association has complained to the EC that the Belgian state broadcaster BRTN enjoys unfair and anti-competitive advantages over radio advertising, as a consequence of highly-restrictive frequency and broadcasting regulations. Local radio stations are not permitted to broadcast to areas greater than 8km from where they are based. The Association claims that this… Continue reading BE: New Rules For Local Radio Stations
Express Newspapers has given Lowe Howard-Spink responsibility for its creative account *Express Set To Merge Advertising The Express was looking for ideas that will attract a younger audience.Invitations are soon to be open for pitches for the £10 million media planning and buying account. These exclusive invites are only to be handed to IDK Media,… Continue reading Lowe Howard-Spink Win Express Account
The Council of Europe’s standing committee on Transfrontier Television, which over the past year has been considering the issue of virtual advertising (the use of virtual image-making technology in advertising), has now formed a Draft Opinion on the issue, to be discussed at the committee’s meeting on 20-21 March. States that are party to the… Continue reading EU: Draft Opinion On Virtual Advertising
The Mirror Group is rearranging its display sales team. The People’s ad manager, Phil O’Hara has moved to head of client sales. O’Hara now has chief responsibility for the finance, holiday, insert, motoring and client category teams. He will also supervise the new advertisement feature group, headed by former promotions group manager, Roz Collier.Jane Candish,… Continue reading More Moves In Sales
The MEP Ria Oomen-Ruijten’s draft report presented for the European Parliament’s Second Reading Opinion on unit pricing, was adopted by the EP on 18 February. The directive would make it obligatory for both the sales price and the price per unit of measure for all products (except for products marketed without packaging) to be indicated.… Continue reading EU: Indication Of Product Prices
On 19 February the EP adopted Elena Marinucci’s proposal for a Resolution on the Commission’s Green Paper on Financial Services. She suggests legislation be introduced in two stages with a horizontal framework directive covering information and price transparency. Commissioner Monti said that a proposal on financial services will be drawn up by September 1997. Legislation… Continue reading EU: Green Paper On Financial Services
In the fourth quarter of 1996 Commercial Radio revenue reached £87m, the highest ever quarter revenue which represents an increase of just over 11% on Quarter 4 1995. Commercial Radio commanded a 4.6% share of the display marketplace to September 1996.Rajar Quarter 4 data can be accessed by subscribers by clicking here.
Global ad group Cordiant is reported to be considering selling off some of its agency businesses as it struggles to overcome financial difficulties. Industry speculation suggests that it may announce the demerging of Saatchi and Saatchi and Bates Worldwide when financial results are released next month.The last set of results in August revealed that in… Continue reading Cordiant May Sell Off Agencies
Russell Hawes, Channel 4’s joint London sale chief, has resigned. He leaves the station to do an MBA. His departure has triggered a restructuring of the channel’s advertising department.Matt Shreeve, who was the other half of the London Sales chief role, has been promoted to the newly created position of London sales controller. Shreeve will… Continue reading Another Resignation At Channel 4
