The Advertising Association has forecast that UK advertising expenditure will rise by 5% ,on constant prices, during 1997. The AA also predicts that ad expenditure for 1996 will reach £11.73bn.Job vacancies have reached their highest in 20 years and classified advertising should benefit accordingly. Print revenue should profit greatly from the classified advertising boom and… Continue reading Ad Expenditure On The Up
A glossy magazine for high flying Irish men and women living in Britain is in the publishing pipeline. Crack?, Irish slang for what’s going on?, is the name of the proposed title. But, the people behind the headline need to raise at least £350,000 to get the monthly magazine off the drawing board and into… Continue reading Its A Cracker
At the end of this month, Channel Four will reluctantly hand over a cheque for £88 million to the ITV companies. The payments are due under Channel 4’s funding formula. Channel 4 Television has to pay 50% of any excess it earns from advertising revenues over and above 14% of total qualifying revenue.The funding agreement… Continue reading ITV To Receive £88 Million From Channel 4
In a move to encourage new readers The Express newspaper is to cut the price of its Saturday edition to 20p for the second week in a row. The Express estimates that an extra 300,000 copies were sold last Saturday as a result of the price cut.The Daily Mail also reduced the price of its… Continue reading Express Cuts Prices
A report by Mintel International has found that women have little allegiance to specific magazines. 60% of women surveyed said that they regularly read one or more women’s title, but only 31% claimed that they stick to the same publication. 20% browse before buying and 17% find themselves persuaded to buy by the front cover.… Continue reading Women Are Unfaithful To Magazines
Hot on the heels of The Times announcing that it has passed the half-million mark for registered readers of its Internet site (Newsline 8th January 1997), the Electronic Telegraph has reached the same milestone.Danny Meadows-Klue, from the Electronic Telegraph’s new media department, confirmed to Newsline that the number of registered users at the beginning of… Continue reading Telegraph And Times Neck And Neck On The Net
Northcliffe Newspaper Group has begun the new year with new staff in the advertising department. The London-based department has seen Sonia Edwards become group head of display advertising, reporting to the London sales director, Debbie Kinlay. Helen Lawson joins Clairedy Gardiner-Hyne as a senior advertisement manager and Jonathan Lancaster from AMRA has been recruited to… Continue reading Northcliffe Newspapers Makes New Appointments
The long-running dispute between Bates Dorland and its ex-chief executive, Paul Twivy, *Twivy Issues Writ Against Dorlands may be settled in the coming months by a court hearing.A hearing is scheduled to take place in three months, when a judge will decide whether Mr Twivy should receive compensation regarding his departure from the agency. He… Continue reading Court Hearing For Ex-Dorlands Chief
Film & TV Week , the new listings magazine from the IPC stable, will hit the newsstands next Tuesday, 14 January. The new publication is hoping to cash in on increased interest in film viewing. There will be emphasis on in-depth film coverage. The title will carry listings for terrestrial, cable and satellite channels.The magazine… Continue reading Film And TV Week Launches Next Week
Raymond Snoddy reports in today’s Financial Times that Imedia, an American company, is offering to treble the number of channels available via British digital terrestrial television.Originally, land-based digital TV was only expected to broadcast 30 channels. There were worries that it would be unable to compete with satellite and cable services offering over 200 channels.… Continue reading Digital TV Channels Set To Multiply
