A new way for sponsors and advertisers to reach the much coveted youth market will come into being with the launch of the VID Zone, an interactive multimedia system which will broadcast channels aimed at young people in London.The VID Zone uses multimedia software and touchscreen technologies to broadcast a range of channels to specific… Continue reading New Media To Reach Youth Market
Following an increase in its September ABC figure (see Features), the Times will be continuing its Monday promotional effort. The Monday edition has been selling for 10p since June *Newspaper Price War Hots Up and an advertisement in today’s edition states that there will be “An unbelievable offer starting in The Times on Monday, October… Continue reading Times Summer Offer May Continue
The latest Rajar figures show that BBC Radio now has a share of listening of 48.9%, giving it a slight lead over Commercial Radio which has a share of 48.8%. This is a turnaround from Quarter 2 1996 when Commercial Radio’s share was 49.3% and BBC Radio’s share was 48.6%.The results for the National Commercial… Continue reading Q3 Rajar Figures: National Radio Stations
The Cartoon Network and TNT Classic Movies will begin broadcasting using digital technology on December 16. The two channels currently share an analogue feed on the Astra 1C service, with the Cartoon Network broadcasting for 16 hours and TNT for 8, but in December they will additionally launch as separate 24-hour digital channels via the… Continue reading Cartoon Network And TNT Go Digital
Commercial radio revenue continues to grow and estimates show that revenue has broken the £300 million barrier up to September for the first time, giving it an increase of 18.3% on the same quarter last year. Justin Sampson of the Radio Advertising Bureau estimates that revenue grew to £77.4 million for this RAJAR period.Revenue from… Continue reading Radio Revenue For Q3 1996
Overall among the local commercial stations in Q3 1996 there was a year-on-year decline in both reach and share of listening. Weekly reach fell from 51% (23.103 million) last year to 50% (22.823 million) this year while share of listening declined from 39.9% to 39.3%.The only local commercial station outside London to report was Jazz… Continue reading Q3 Rajar Figures: Local Commercial Stations
According to agency estimates total TV ad revenue for September reached £184.71m, an increase of 2.29% year-on-year. ITV’s revenue remained reasonably static and reached £141.71m, while Channel 4 rose to £43m.Overall among the ITV contractors there was very little change. Only Carlton showed any real fluctuation, increasing its revenue in September by 2.32% points year-on-year… Continue reading TV Revenue – September
Nynex announced its results for the nine months ending September 30 1996 at its “Marriage of the Year” conference this morning. Total revenue increased by 91% £109m (£57m last year). Net profit loss was down from £58m last year to £46m.Nynex telephony service saw substantial increases with 66% of its revenue coming from this area… Continue reading Nynex Announces Results
The ITC has awarded the Central Cumbria local delivery franchise licence to Central Cumbria Cable & Telecoms Ltd. A bid of £7756.98 was made and Central Cumbria Cable & Telecoms are committed to provide 70,518 homes by the year 2002.The ITC is also inviting applications for the local delivery franchises of Thanet and Canterbury and… Continue reading ITC Awards Central Cumbria Licence
United News & Media put in a strong performance on Tuesday when it announced its £592m purchase of exhibition group Blenheim, rising 40 to 693.5p.BSkyB also rose reasonably steadily throughout the week.. On Monday it advanced 8.5 to 658.5p on speculation that DFI, the German pay TV channel was about to buy a 5% stake.… Continue reading Sharewatch W/E 18/10/96
