Research for Marketing shows that Safeway’s Harry and Molly campaign achieved the greatest impact on TV viewers during 1996. It also revealed however that most people found it difficult to recall advertising when unprompted. Out of 1,000 people surveyed 7%, only 69 people, said that the Safeway ad, by Bates Dorland, had made the most… Continue reading Safeway Ad Tops Poll
The Radio Authority has received nine applications for the new regional Independent Local Radio licence for the East of England. The applicants for the licence, which will reach around 1.3 million adults in Norfolk, Suffolk and Cambridgeshire, are: Anglia Country (Paul Kerriage, 0171 384 1175): country music with local, national and international news as well… Continue reading Radio Authority Receives Applications For Licences
Time Out is apparently planning to launch an Internet listings and entertainment service early this year. Talks are underway between the title and Pearson and BT regarding the project which would probably be subscription-based.It is also understood that the title has a number of suitors but Tony Elliot, the magazine’s owner, says he is reluctant… Continue reading Time Out To Launch Online Service
Future Publishing today confirmed that it will be launching a new monthly yachting title, Sailing Today, this spring. The title will be aimed mid-market between Practical Boat Owner and Yachting Monthly.Sailing Today will have 148 pages and a cover price of £2.60. The first issue will be promoted with a covermounted gift and will be… Continue reading New Magazine For Future
According to the Independent Carlton Communications and International CableTel, the cable company, are planning a joint bid to run all three commercial digital TV licences.The companies are apparently in talks with Flextech, the cable and satellite programme group, to reach a programming deal. A large part of this is believed to centre on the BBC/Flextech… Continue reading Carlton To Bid For Digital Services
The national newspaper ABCs for December show that the Sunday market has got both the highest and the lowest results. The Sunday Telegraph has seen the most marked leap in sales. The paper saw an increase of 35.76% year-on-year. In real terms 1,266,624 copies of the Sunday Telegraph were sold last December. The Express on… Continue reading National Newspaper December ABCs
It is estimated that eight out of the top ten programmes screened on Christmas Day were shown on BBC1. Only Fools and Horses had 18.7 million viewers while EastEnders came second with 15.9 million. Jurassic Park, another BBC1 offering, was third with 14.5 million people watching. ITV’s highest ranked programme was Coronation Street at seventh… Continue reading BBC Claims Christmas Viewing Victory
Heart 106.2 FM has a new sponsor in the shape of the Carphone Warehouse. The mobile phone retailer will sponsor the London station’s traffic and travel bulletins for the next two years in a deal thought to be worth around £750,000.Heart: 0171 468 1062
Radio group GWR has launched a £3.9m takeover bid for Wyvern FM, the Hereford-based station. The move coincides with the completion of GWR’s takeover of Classic FM.Due to the fact that GWR’s 102.4 Severn Sound FM overlaps with Wyvern’s audience, a public interest test will be carried out on the takeover by the Radio Authority.… Continue reading GWR To Buy Radio Wyvern
Following its decision to move sales in-house from Media Sales & Marketing *LNR Moves Sales In-House London News Radio has announced its new sales team.MD Nigel Reeve has appointed Neil Webster as head of national sales for LBC 1152AM and News Direct 97.3FM and Tony Robinson, Justin Richardson and Steve Ramsay as senior sales executives.… Continue reading New Sales Team For LNR
