Fast Ford – the magazine for Ford enthusiasts is giving away a Sierra Sapphire Cosworth what it claims is the first time a Cosworth has been given away by a magazine, and its biggest competition ever.The three part competition to win the car begins in the current issue of Fast Ford. The competition closing date… Continue reading Cosworth Comp For Fast Ford
The Radio Advertising Bureau today announced details of the next phase of Commercial Radio’s own generic advertising campaign – The Window Campaign.RAB, which is funded by all UK Commercial Radio stations, is spending £4m this year on its marketing campaign to improve the attitudes of business decision-makers to radio advertising. The new campaign which starts… Continue reading RAB Press Briefing – Revenue, Audiences And Advertising Campaign
Paragon, the Bournemouth based publishing company are riding the current wave of interest in the paranormal with the launch of Encounters magazine.The new monthly glossy will, according to Editor Richard Forsyth, cover all areas of the paranormal and will invite readers to send their personal experiences of strange and apparently unexplainable activities.Encounters launched on 25th… Continue reading Aliens Encounter New Magazine
Diamond Cable Communications has announced that it is to acquire East Midlands Cable Group from SaskTel, Fundy Cable and John Laing. East Midlands Group owns the broadband cable franchises of Leicester and Loughborough, Burton-Upon-Trent and Hinckley & Bosworth, in total around 336,070 homes in the East Midlands.Upon completion of the transaction, and upon the grant… Continue reading Diamond Cable To Acquire E Midlands Cable
EDS has announced it is to sponsor the Academy of St Martin in the Fields Chamber Ensemble for a series of concerts in art galleries around the UK, in association with Classic FM. The combined sponsorship and airtime package is the first major UK arts sponsorship by EDS.There will be five concerts this autumn, each… Continue reading EDS In Arts Sponsorship
National Economic Research Associates (NERA) has prepared a report for the Department of National Heritage called “Methods of Media Market Measurement”. The study addresses media market measurement issues for television, radio, and press, looking at the definition of ‘control’ of an enterprise, measurement of market share within each medium, and aggregation of market share measures… Continue reading Measure Ownership By Share Of Audience Not Revenue
UK Living, the cable and satellite channel aimed primarily at women has announced its first ever sports sponsorship deal to become the title sponsor of the Women’s FA Cup.The £250,000 two year deal starts with the first round of the 1995/6 Cup on 17 September. This year the Women’s FA Cup was won by Arsenal… Continue reading UK Living Sponsors Women’s FA Cup
The IPA elected the following companies into membership at its Council meeting yesterday, bringing the total number of agencies in the IPA to 226: Aspen Business Communications Plc Feather Brooksbank Manning Gottlieb Media Posterscope TCS Media (Planning & Buying) Ltd The number of specialist media agencies in IPA membership now stands at 19. There are… Continue reading IPA Elects New Members
Tony O’Reilly’s Independent Newspapers yesterday announced a 34% rise in pre- tax profits from I£15.15m to I£20.36m in the six months to June 30, boosted by the first full period from the South African acquisitions.The results include a one month trading performance from the 43% stake in Newspaper Publishing, publishers of the Independent. Independent Newspapers’… Continue reading Independent Newspapers Profits Up 34%
Carat Research has analysed the recently released NRS Saturday readership data to quantify the most consistent readers throughout the week. ‘Consistency of readership’ has been measured by quantifying those who read a title during Monday to Friday and also on a Saturday. In the opposite fashion, non- consistent readership was measured.The Sun ranks the highest… Continue reading Sun Has Most Consistent Readership
