National Daily NewspapersAmong the national daily newspapers, only the News International titles recorded year on year increases in their Average Issue Readership estimates for July to December 1994. The affects of the newspaper price war are again apparent, with the Times AIR increasing by 22.1% year on year to 1,558,000, and the Sun up by… Continue reading NRS Commentary Jul-Dec 94
At the debate yesterday by MPs on the Future of the BBC White Paper, Stephen Dorrell, national heritage secretary, strengthened the hopes of the BBC that the licence fee will remain its main source of finance for the foreseeable future.While under pressure from MPs calling for the ending of state funding he insisted that the… Continue reading BBC Licence Fee Backed
Advertisers were looking to the future with a discussion on how the advertising industry can fully utilise the quickly evolving sphere of the interactive media. Bernard Balderston, Media Manager, Proctor & Gamble, said “It has become obvious that multimedia and interactive television will bring us to the threshold of the rebirth of marketing communications. Indeed,… Continue reading Pathways Through The Interactive Jungle
According to the Institute for Public Policy Research, the BBC is too open to political influence. In a discussion paper The Future of the BBC the IPPR says that the Corporation, as the country’s largest quango, must be free from political influence.The IPPR says that it can not be truly independent as long as the… Continue reading BBC Open To Political Influence
Mark Palmer of Bates Dorland has won the IPA’s Grand Prix Trophy at the 1995 IPA Media Awards for his paper on the future of the media industry. The IPA awards aim “to encourage innovative thinking and excellence in media planning and to focus attention on the future direction of the industry”. Other category winners… Continue reading IPA Media Awards 1995
There was a record attendance at the ISBA policy conference which was held in London yesterday. The new Director General of ISBA and the conference chairman John Hooper said ” Many companies are keen to attend and discuss the real issues facing advertisers in the coming year.”The tone of the conference was marked by a… Continue reading ISBA Policy Conference ’95
This question, which was raised at the ISBA conference yesterday, provoked a spirited response from representatives of three major sectors of the advertising industry. Dominic Proctor, Chief Executive of JWT, believed he was airing a universal view when he commented that more and more agencies are worried about quality programming. The demand for ABC1s has… Continue reading Does ITV Serve Us Right?
Applicants Partners Estimated Cvge Date Bid CableTel NI Ltd Subsidiary of Int’l 428,000 2003 14,418,180 (01483 254000) CableTel Ltd Inc. CableComms Nynex/NI Electricity(JV) 382,000 2001 8,600,000 (0181 540 8833) NITEL Ltd Matav-Cable Systems Media 469,710 2006 6,202,000 (0171 570 6000) Ltd of Isreal/Cable Mgmt Ireland Ltd(Prospectively KPN Kabel BVio of Holland)(JV) TeleNorth Ltd Utd Int’l… Continue reading Cable Four Bid For Northern Ireland Franchise
… Nikki Messham, media research manager at McCann-Erickson, has been appointed research manager at Emap Metro. She will join Metro next week and will support publishers and sales teams as well as working on new magazines.… Nick Hiddleston has been promoted to head of media research at McCanns. He joined McCanns in January 1993 from… Continue reading Agency Appointments
Clients of advertising agencies should stop demanding “value for money” unless they are also prepared to pay good money for good value, according to Bob Willott, Partner, Willott Kingston Smith, accountants who specialise in the marketing services sector.Speaking at the ISBA conference yesterday, Willott said: “The value for money argument is getting over-worked as clients… Continue reading Are Agencies Profiting By Performances?
