Castella Classic Cigars are to sponsor the British Snooker Open, held in Plymouth Pavilions next month, in a deal worth £325,000. The Castella Classic will take place from Saturday 1 April to Sunday 9 April and will be televised exclusively by Sky Sports.Graham Blashill, Sales and Marketing Director for Imperial Tobacco’s Cigar Division said, “We… Continue reading Castella Classic Cigars To Sponsor British Open
Mike Mills is to be the new Advertising Manager of IPC Specialist Group monthly, Motor Boat and Yachting. He is currently Assistant Ad Manager and will take over from Chris Rogers when he retires at the end of March.… Saatchi’s media group director Richard Beaven is leaving to join Leo Burnett as group media director.…… Continue reading Appointments
March 16th sees the launch of IPC’s one shot, Fast and Classic Jets. It is aimed at air enthusiasts of the post-war era and the age of jets.Publisher, Stephen Curtis, is aiming the magazine at a younger readership which he claims will open up a new niche in the air enthusiast sector. If a success… Continue reading IPC Launches Fast And Classic Jets
Only one in four people think that the BBC is good value for its licence fee, according to the findings of CIA Sensor, a new fortnightly national survey from CIA MediaLab. Almost one third of respondents (31%) feel that the BBC does not provide enough programmes that they like, with 33% feeling that the quality… Continue reading BBC Fails To Offer “Good Value For Money”
IPC has announced that My Guy Weekly, My Guy Monthly and now! are to be sold. The announcement follows a review of IPC’s teenage magazine titles. The IPC SouthBank Publishing Group has decided to concentrate future activity in the sector on supporting Mizz and 19. Now! launched last March, and has just recorded its first… Continue reading My Guys And Now! Sold
Channel 4 is claiming victory over ITV in the battle for lucrative ABC1 viewers. In 1994 all but one of the top 50 best converting programmes were on Channel 4. Cutting Edge was the most popular C4 programme in 1994 with Shops and Robbers’ report on shoplifters viewed by 9.8 million. TOP TEN TARGETED PROGRAMMES… Continue reading Channel 4 Victory For ABC1s
HTV has this morning announced results for the year ending December 31, with pre-tax profits more than doubling to £7.3m compared to £3.3m last year.HTV’s share of net advertising revenue for 1993 was 6.1%, representing income of £91.2 million. This was £85.6 million in 1993. Louis Sherwood, chairman said, ‘The caution I expressed about the… Continue reading HTV Profits More Than Double
Midland Independent Newspapers has this morning released results for its first year as a public company; profits for 1994 were £15.62m, up 34% from £11.65m the previous year.Advertising revenues grew 17% year on year to £66.5m. Despite good results, MIN’s share price dropped by 2 pence this morning to 114p.
US telecommunications giant Nynex has announced this morning that it is to float part of its British cable subsidiary CableComms on the London Stock Exchange and in New York.The offer is expected to raise more than £400m. Nynex will retain a majority holding in CableComms.
Auto Express, the weekly title, is to launch a 12-week national promotion to run simultaneously with its renewed sponsorship of ITV’s “The Motor Show”. The sponsorship package, negotiated by Booth Lockett Makin, will run in the Granada, Border, LWT and Yorkshire and Tyne Tees areas. The new series starts on 4 March.The simultaneous promotion, “Dream… Continue reading Auto Express In Sponsorship Deal
