A poster advertisment for the Independent which implied that the newspaper was financially independent was misleading, the Advertising Standards Authority ruled yesterday.The poster implied that the paper had greater editorial independence over The Times and The Daily Telegraph. The complainant considered the advertisment was misleading, a view supported by the ASA in it’s adjudication. The… Continue reading Independent Poster Complaint Upheld
After more than a year of debate the five smallest commercial broadcasters ie. Ulster, Border, Grampian, Westcountry and Channel, have secured an agreement to continue to receive the national ITV network at a discount for the next four years, although they will still have to pay 8.5% more than previously – it had benn muted… Continue reading Small ITV Companies Retain Subsidy
The ITC is today launching two new television promotions; they will be shown in promotional air-time, and will illustrate different aspects of programme regulation.They join the three existing 30-second commercials which have been appearing on ITV, Channel 4, GMTV, BSkyB and other cable and satellite channels since 1992. The new commercials will receive full national… Continue reading ITC Launches New Promotions
IPC has announced it is to launch a new monthly magazine, Muzik, aimed at the growing dance music market.Muzik, with a cover price of £2.20 will be, claim IPC, ‘a dance magazine catering for the post-rock generation that has grown up with clubs, not gigs.’ Publishing Director, Andy McDuff, said,’Up until now, dance music fans… Continue reading New Muzik Monthly
The Daily Star are starting a new Babe Watch promotion on Monday 13th March. The Babe Watch game has a daily prize of up to £1000. It will also feature a bonus for readers with a token collect weekly draw for a beach holiday for two in California.The four week promotion will involve a regenerative… Continue reading Daily Star Launches Babe Watch
Express Newspapers has released research into This Week, the Saturday supplement which was launched in September of last year. Qualitative and quantitative research was carried out prior, during and following the launch, and surveyed more than 750 readers of both the Daily Express and Daily Mail.75% of Daily Express readers rate This Week as excellent,… Continue reading This Week – Readership Survey
The Radio Authority has re-advertised the following local licences: Area Incumbent Expires Maidstone & Medway Invicta/SuperGold AM 31-Dec-96 East Kent Invicta/SuperGold AM 31-Dec-96 Teesside TFM Radio Ltd 31-Dec-96 Plymouth Plymouth Sound 31-Dec-96 A new local AM licence for the area of East Lancashire has been advertised, covering Blackburn, Burnley and northern districts of Greater Manchester.… Continue reading Radio Licences Re-Advertised
Viewers feel a sense of ownership towards their favourite programmes, and any sponsorship intruding on this has to act respectfully. This is one of the findings of a new independent qualitative survey from the Bloxham Group into programme sponsorship on commercial television.Conventional advertising is seen as a “take it or leave it affair”; if viewers… Continue reading Sponsorship Is Part Of The Programme
The publishers Dewberry Bowes and William Reed Publishing have teamed up to launch a new catering classified magazine. Catermart, a weekly publication will launch on April 3 with a cover price of 75p.Catermart, with an initial print run of 200,000, will carry no editor but will run advertising on recruitment, equipment, business opportunities and training.Page… Continue reading New Catering Launch
Castella Classic Cigars are to sponsor the British Snooker Open, held in Plymouth Pavilions next month, in a deal worth £325,000. The Castella Classic will take place from Saturday 1 April to Sunday 9 April and will be televised exclusively by Sky Sports.Graham Blashill, Sales and Marketing Director for Imperial Tobacco’s Cigar Division said, “We… Continue reading Castella Classic Cigars To Sponsor British Open
