More Uk articles

Confirmation of BT’s sponsorship of ITV’s morning programme, This Morning, is expected next week. This will be BT’s first major television sponsorship deal since Surprise Surprise.

The car insurance company Admiral is to sponsor Carlton’s traffic spot Drive Guide. The programme, which goes out at 7.00pm on weekdays, was previously sponsored by Direct Line Insurance.

This week the PPA held a presentation entitled Children’s Magazine Research at The London Toy and Model Museum. After a tour of, among other toys, Power Rangers, Action Men, and old Teddy Bears, the presentation began.Chrissie Wells and Caroline Buck began by highlighting how under researched children’s research is. New research has been carried out… Continue reading Childrens Magazine Research

Radio listeners prefer speech based programming, according to a new survey conducted by Gallup, for the business information company Key Note. Of the one thousand people questioned in the survey, 33% said they liked to listen to talk on the radio, while 30% preferred pop music. 26% favoured current affairs, news and sport and 17%… Continue reading Listeners Prefer Speech Based Radio

… ITV has been announced that Baywatch, Home and Away, Seaquest DSV and other foreign produced programmes are available for sponsorship. Paul Chard of Laser said Baywatch and Home and Away both have large and loyal audiences are “ripe for sponsorship.”… Movie Premieres, ITV’s film showcase is to be sponsored by Diet Coke for a… Continue reading ITV Sponsorship News

Maiden Outdoor Advertising has increased its 48-sheet coverage, by acquiring the advertising and marketing rights to sites currently held by three smaller contractors. Maiden takes over 220 of M&M’s sites in Liverpool and Birmingham, 89 of Adverite’s sites in the East Midlands and South Yorkshire and 50 of City Outdoor Advertising’s sites in the North… Continue reading Maiden Boosts 48-Sheet Coverage

This week the PPA held a presentation entitled Children’s Magazine Research at The London Toy and Model Museum. After a tour of, among other toys, Power Rangers, Action Men, and old Teddy Bears, the presentation began.Chrissie Wells and Caroline Buck began by highlighting how under researched children’s research is. New research has been carried out… Continue reading Childrens Magazine Research

STV’s has signed a £25,000 deal with Bell’s Whisky to sponsor its football programme, A Game Of Two Halves.

A recent study by John Philip Jones of the University of Syracuse on the subject of optimal advertising frequency suggests that sales are generated by a single advertising exposure and that extra advertisements generate progressively diminishing returns. Those advertisers concentrating their advertising into heavy bursts are thus getting a poor return, and would do better… Continue reading One Ad Is Enough – New Research

The Bristol Evening Post has released results for the year ending March 31. Pre-tax profits were up 23% to £7.4m from £6m. Chairman Stanley Clarke said the improvement was due to a policy of cost reduction, maintaining profitability, and strengthening managements.