The latest IPA Trends in Television Viewing Quarterly Report shows that there was a 2% decline in overall viewing in 1994 compared to 1993. Average daily hours of viewing for individuals is now 3.6 hours.The share taken by terrestrial commercial channels is showing some stability now, at around 50%. The profile of ITV viewing by… Continue reading 2% Decline In Overall TV Viewing For 1994
Charles Saatchi has left Saatchi & Saatchi, it has been announced. Charles is to sue the agency for “constructive dismissal”, a spokesman said, and that Charles felt his position at the company had become intolerable.An affidavit had been read out in court last week declaring that Charles would join his brother at The New Saatchi… Continue reading Charles Leaves Saatchis
Today Channel 4 unveiled its spring schedule which contains a varied assortment of programmes, the highlight of which is another special 5-night week of Brookside this time covering the trial of Mandy and Beth Jordache. There is also a brand new series of the popular eighties drama Aufweidersen Pet, with some new characters. The series… Continue reading Channel 4 Spring Schedule
CIA Group and Scottish agency the Morgan Partnership are to form a new media independent, Morgan CIA, from April 1. Finance Director of the Morgan Partnership, Archie Cunningham, said that the acquisition of the Kwik Fit business meant that they would now be dealing with national buying, and they were conscious that media independents have… Continue reading Morgan Partnership And CIA Form New Media Independent
Maurice Saatchi’s New Saatchi Agency has announced it has won its first two accounts, Mirror Group newspapers and Silk Cut cigarettes. Both were previously clients of Saatchi & Saatchi. Zenith will continue its media buying contract with Mirror Group. Saatchi & Saatchi said that the two accounts represented less than 3% of its London billings.
The MRG Evening Meeting held on 9th February tackled the subject of Youth, with Sofie Mallick and Liz Williamson of EMAP METRO presenting their new survey Youth Facts 4 and Noel Gladstone of Nickelodeon talking about how technological developments are changing the way Nickelodeon interacts with its viewers.Sofie Mallick from EMAP presented Youth Facts 4;… Continue reading MRG Youth Evening
Granada Group and Carlton Communications both reported improved starts to their years yesterday at AGMs.Michael Green, chairman of Carlton, told the AGM that the television division, which includes Central, was significantly ahead in the first quarter. The integration of Carlton and Central was now largely complete and ad revenues were growing.Alex Bernstein, chairman of Granada… Continue reading Granada/Carlton Announce Improved Start To Year
CLT SA, the European media group, has joined MAI and Pearson in their bid for Channel 5. This follows the announcement two weeks ago that Time Warner were pulling out of the Pearson/MAI consortium, due to “technical circumstances.” CLT operates television and radio stations in eight countries.
The BBC today published People and Programmes, an 18 month review of its programming output, which sets out in detail the kinds of programmes the BBC will make and why. There were three main findings as a result of the research: Most people value the BBC’s programmes and services; however the younger, less well off… Continue reading BBC Programme Strategy
The January circulations show the Times continuing in its circulation rise, up 38.6% on January 1994, and up 5.5% on December. Today also fared well, up 6.1% year on year, and 11.2% on December.The Sun, which has just increased its cover price to 23p increased circulation by 3% year on year and 4.8% on December.Papers… Continue reading Times Circulation Up 38.6%
