The latest ITC cable statistics show that the spread of cable has been significantly faster in 1994 than last year. The number of new homes to which broadband cable became available was 53% higher in the first nine months of 1994 than in the same period of 1993. The number of people actually subscribing to… Continue reading Cable Continues Growth
Both ITV and BBC1 have today released their Christmas schedules. ITV once again put their faith in Christmas specials of their most popular programmes such as, Blind Date, Heartbeat and a Gladiators vs Celebrities special. Coronation Street’s main storyline revolves around Curly and Raquel getting engaged.BBC1 have a mixture of blockbuster movies and Christmas specials.… Continue reading Christmas Schedules For ITV & BBC1
Yesterday the 1994 Newspaper Design Awards were announced, with the Standard winning awards in five categories. The newspaper was the overall winner in the national daily newspapers section and ES magazine was overall winner in the Colour Supplements section.The design awards for news pages also went to the Standard; for feature pages it went to… Continue reading Newspaper Design Awards – Standard Wins
Videotron, the Canadian cable operator has reported for the year ending August 31. Despite a 10% increase in revenues in Canada and the UK, net profit was down to C$20.5m from C$25.1m last year. Videotron said that the UK area would contribute more in 1995.
… Mark Taylor, joint broadcast director at McCann Erickson left the agency on Monday following last week’s shake-up of the media department. Mick Perry, strategic negotiation’s director, will takeover TV buying.… Andy Sloan, Media Director of CIA Medianetwork, and Tracy Beard, associate director have resigned to set up their own direct-advertising company.… Charles Ross, marketing… Continue reading Agency Departures
From next year newspapers’ ABCs will include the exact number of copies that are sold at less than the full price. ABC intends to implement the new code in the first monthly audit of next year.Newspaper sales will be broken down into three categories, normal sales, abnormal sales, which will be copies sold at a… Continue reading More Exact ABC Newspaper Circulations
Thomson Corporation’s UK business and professional publishing services aided Thomson to a 19% increase in 9-month profits to £316m. The UK units outperformed many of its overseas operations.
The European Commission has introduced new proposals to modify its five year old broadcasting directive. The current directive calls for broadcasters to ensure that half of their programming is of European origin. The new directive toughens this rule by removing a provision that it be applied “only where practicable.” The draft changes also narrow the… Continue reading European Broadcasting Directive – New Restrictions
Ladbrokes, the first bookmaker to sponsor a UK television programme has signed a deal with BSkyB to sponsor the football news programme Soccer News on Sky Sports. The 15 minute programme is broadcast twice a day Mondays – Thursdays.
Religious conversion theory and catastrophe theory were dramatically brought into play at the MRG on Monday night when Thomson Regional Newspapers, (the UK’s largest regional publisher) announced details of several new reader research techniques in their latest research into regional readership.(Media Compass).Emphasising the need to move closer to the needs of the advertiser, speaker Alan… Continue reading Media Compass – MRG Evening
