The BBC and Pearson have announed details of the two new satellite channels launching in January to Europe. Both channels, BBC Prime and BBC World, are due to launch on 26 January.BBC Prime, a 24 hour entertainment channel replaces the BBC’s existing European general programming channel; it will continue to transmit on Intelsat VI as… Continue reading BBC Announces European Launch Details
GfK’s Satellite Monitor for September shows that satellite dishes are twice as popular in areas which are served by cable television operators, than in those that are not. 20% of homes which are now passed by cable own satellite equipment, while only 10% of homes in non-cable areas own dishes.This could reflect that local publicity… Continue reading More People Own Satellites In Cable Areas
Adscene Group has just bought three free titles in the York area from Reed Regional Newspapers; The York Advertiser, Wetherby and Tadcaster Advertiser and The Scene. Chief executive Jim Brown said that the stand-alone titles no longer fitted into Reed’s portfolio.
ITV managed a more successful Saturday night than last week,the Network Centre claims. According to unoffical overnight viewing figures, this Saturday’s viewing figure for the Lottery draw was 17 million,down 4 million on last week. Over the evening ITV attracted 44% of the peak time audience against BBC1’s 42.5% share.Blind Date managed an audience of… Continue reading Lottery Audience At 17million
Companies will now be able to include their slogans and logos on television sponsorship credits for the first time. The introduction of the Trade Mark Act on 31 October 1994 means that slogans and product shapes may be registered as part of a company’s trade mark, and this together with the relaxation of the ITC… Continue reading Stronger Branding For Sponsorship Credits
The financial costs of the newspaper price war may be felt further next year when the prices of newsprint rise. A 15% increase is already scheduled for January, but according to the head of the UK’s biggest plant, Aylesford Newsprint, prices are likely to rise by a further 15% next year.
Sale World, a small independent publisher is launching a new title on 1 December. Executive Woman is a glossy bi-monthly, pitched between a business and a consumer title. It has a perfect bound cover with lots of glossy photos, with the appearance of a mainstream consumer magazine, but is aimed at business women and contains… Continue reading New Title Aimed At Business Women
A survey carried out by the Telecommunications Users’ Association into consumers attitudes to telephone companies reveals that they would like more effective advertising which would highlight the benefits and costs associated with using new services.TUA: 081 449 8844
The BBC has confirmed that it will launch a digital radio service next September. The BBC says it is the first broadcaster in the world to make a firm commitment to launching a DAB radio service.Advantages of broadcasting a digital signal over a conventional one are that a good reception is achieved without moving aerials;… Continue reading BBC Confirms Digital Radio Launch
Children can now interact with CITV, ITV’s afternoon programme. CITV interactive goes on line on November 28. The first interactive on-screen magazine contains a special Bulletin Board System aimed at 11 to 16 year olds but any child with a PC and a modem will be able to use the system. Denise Winterburn, producer of… Continue reading Interactive Children’s ITV
