David Shields, group marketing director at National Magazines since 1982, has been appointed group circulation director, succeeding Joan Barrell, who is retiring.Nat Mags’ circulation department will be known as circulation marketing from now on.
Golden Rose, parent company of JFM, is to go ahead with a partial flotation in the spring, valuing the company at about £13m. The company will operate the new women’s service Viva, launching in the summer.
The Independent reports today that Maurice Saatchi is believed to have sold the bulk of his 890,000 shares in Saatchi & Saatchi on Wednesday. Over 7 million shares were traded that day as the price dropped 8p. It rallied a little yesterday to close at 140p.Talks are also said to have begun on his compensation… Continue reading Maurice Sells Bulk Of His Shares
The ITC has welcomed ITV’s improved performance over the Christmas period, having criticised the Network last year for not trying hard enough, but says that ITV could still do better. “This year’s figures reflected renewed effort.”
Channel 4 will launch new research into womens’ response to various media, particularly press and TV, at a seminar, Talking to Women, in London on Feb.3rd. The findings are based on group discussions and quantitative research.A second round of research into direct response advertising, commissioned by Channel 4 and BT, will be carried out in… Continue reading C4 – New Research
The BBC’s deal with Mirror Group Newspapers, under which MGN buys all the merchandising rights to the BBC’s Big Break game is a first for the BBC, according to Adam Richardson, a partner at Leagas Shafron Davis Ayer, MGN’s sponsorship development agency: “This is an interactive game show promotion not a sponsorship deal.”The deal involves… Continue reading MGN / BBC Deal Is A First
The Campaign Agency of The Year award for 1994 has been won by Howell Henry Chaldecott Lury, which also gained the title in 1990, for “a combination of vibrant work for clients such as BhS and Tango, steady new-business growth and controversial but industry-leading stands on integration, remuneration and pitches.”Saatchi & Saatchi and Abbott Meda… Continue reading HHCL Is Campaign Agency Of The Year
IPC Magazines is about to publish a survey into consumer behaviour with regard to finance. The published details are presented in a similar format to IPC’s recent Holidays survey, combining responses to general questions with data specific to IPC titles – “51% of Woman’s Realm readers say that magazines give them ideas on managing their… Continue reading IPC To Publish Finance Survey
Today’s Financial Times reports mixed views on the future of BSkyB shares after the end of the stabilisation period next week whereby Goldman Sachs has been able to support them for 30 days after the flotation at 255p.Louise Barton, media analyst at Henderson Crosthwaite is issuing a “sell” note today, predicting a fall to 200p.… Continue reading Mixed Views On Future Of BskyB Shares
