The IPA Advertising Effectiveness Awards were held last night at the Guildhall with Tim Broadvent and BMW emerging as winners of the Grand Prix, for “consistent and strong” brand imagery since 1979. BMW sales have more than trebled during this time.Paul Mayes of TBWA won the award for Media Planning, for the Nissan Micra campaign.… Continue reading IPA Effectiveness Awards 1994
The Independent Television Commission has awarded a Commercial Additiona Service to SimpleActive Limited for a ten year period within the broadcas signal for Channel 4. SimpleActive submitted a cash bid of £78,000.ITC 071 255 3000
Media Sales and Marketing announced yesterday that it was forming a separate management board, giving it more autonomy from its parent Capital Radio. With immediate effect the company will be managed by three Executive Directors Paul Davies, Managing Director; Andrew Oldham, Sales Director and Linda Smith, Marketing Director.David Mansfield, Group Commercial Director of Capital Radio… Continue reading MS&M Forms Separate Board
Border Television has teamed up with CLT, the Luxembourg based international broadcasting group, to acquire radio licences in the UK. The two companies have set up a joint company called Investors in Radio, which will apply for new radio licences and even acquire existing ones.CLT is the main shareholder in Atlantic 252, and also has… Continue reading Border TV In Radio Link
The Quarter 3 Rajar figures show commercial radio with a higher share of listening than BBC for the first time ever. Commercial radio has a 49% share, with the BBC trailing slightly at 48.6%, the remaining 2.4% is made up of ‘other’ listening.The total radio audience has declined slightly over the past year with a… Continue reading Commercial Radio Overtakes BBC
Radio 1 has lost another million listeners in the last 3 months, destroying Liz Forgan’s claims that the station’s decline would have slowed up by the autumn. Radio 1 now has a weekly reach of 11,197,000 (24%), compared to 15,743,000 (34%) a year ago. In defence of this continued loss the BBC points to Radio… Continue reading Radio 1 Loses More Listeners
Radio revenue for July to September 1994 totalled £56.7m, according to figures released by the RAB today. This is an increase of 23% on the same period last year. The RAB estimated that the medium is on course to take a 4% share of total advertising revenue by the end of the year, it currently… Continue reading Radio Revenue Continues To Grow
The Quarter 3 Rajar data shows Capital Radio losing listeners over the past year. Capital FM’s weekly reach has fallen from 2,890,000 (30%) a year ago to 2,872,000 (29%) and its share of listening has fallen from 19.1% to 17.3%. Capital Gold’s reach fell from 1,690,000 (17%) to 1,431,000 (15%).Kiss, Melody and Spectrum all increased… Continue reading London Radio Listening
Virgin and Atlantic have both gained more than a million listeners in the past year. Virgin’s audience has increased from 2,876,000 (6%) to 3,915,000 (8%) and its share of listening has risen from 2.1% to 3.6%. Atlantic’s audience had risen from 3,857,000 (8%) to 4,938,000 (11%) and its share of listening increased from 3.0% to… Continue reading Virgin And Atlantic Gain Another Million Listeners
Pearson is to buy Future Publishing, which publishes 30 consumer and computer magazines, for £52.5m. Future’s portfolio includes PC Plus, Amiga Format, Mountain Biking UK and Classic CD. The legal details between Pearson and Future are being finalised and the deal is expected to be completed by the end of the week.It is unclear at… Continue reading Pearson To Buy Future Publishing
