A new study by CIT Research finds that 32 million of the 155 million homes in Western Europe are now cable TV subscribers. Of 47 million households able to watch satellite TV, just under 70% do so via cable TV networks.CIT predicts that there will be 55 million cable TV households in W. Europe by… Continue reading Cable TV Networks Reach One In Five In Western Europe
Twix has signed up for a second time as the sponsor of the ITV Chart Show,which returns on Saturday (October 22). This was the first ITV programme to be sponsored.
Express Newspapers is embarking on the final stages of research into readership of its weekend sections-“This Week” (the Daily Express Saturday review section) and “Classic” (Sunday Express 3 section).Details of the research should be available by late November.A report in today’s Marketing Week that the Sunday Express is searching for a new agency is jumping… Continue reading Express Researches Weekend Sections
The ITC is inviting applications for the cable licence covering the whole of Northern Ireland, approximately 530,000 homes. Applicants do not have to cover the whole area.The application deadline is January 23rd 1995.
As the BBC announced its line up, but few other details, for the weekly live National Lottery draw, the speculation continued as to how ITV might respond. Rumours range from simply running the winning numbers across the bottom of the screen to putting on a competitive lottery-associated programme.The BBC’s presenters will be ex-Blue Peter girl… Continue reading Will ITV Launch Own Lottery Programme
The next MRG meeting will be on October 24th (at JWT, 6.30pm) considering AGB Mediaspan, the fusion of Superpanel data with BARB.Speakers from AGB: Technical Director, Andrew Roberts, and Commercial Director Judith Passingham.
The only application received by the ITC for the cable franchise for Southern East Anglia has come from Southern East Anglia Cable Ltd, a wholly owned subsidiary of Cambridge Cable Ltd, which already serves 55,000 cable customers in Cambridge, Harlow, Ipswich and Colchester.This new area covers 285,000 homes of which 104,778 will be served by… Continue reading One Application For Southern East Anglia Cable
Sky Sports is to screen the European Cup Winners Cup tie between Chelsea and Vienna on Thursday night after Carlton decided not to follow up its coverage of Arsenal and Chelsea from the previous round of the competition. Starts 1900.
Lionel Pickering, who sold his Trader Group of newspapers to TRN in 1989, and is now chairman of Derby County FC, has re-entered the newspaper world with the launch tomorrow of the Nottingham Topper – free circulation of 100,000,at least 42 pages promised.Articles from the Daily Post in Liverpool will be available via the national… Continue reading New Nottingham Free
London is the biggest winner in the new Establishment Data, delayed figures released today, showing an increase of 0.2 percentage points to 19.64%. The South and South East, which increased its share most in the June 1993 survey has slipped back from 9.58% to 9.44%. Granada which saw its share cut from 11.71% to 11.56%… Continue reading New Establishment Survey.
