PowerGen has committed for a further 12-months sponsorship of ITV’s national weather reports at a cost of £2.4m through TSMS’s sponsorship department. The decision comes just a few weeks after Legal & General pulled out of the regional weather sponsorship after three and a half years.Going Places is to sponsor GMTV’s weather reports in a… Continue reading Weather Sponsorships Agreed
Michael Moore, who left Express Newspapers suddenly in July, has joined The European as commercial and enterprise manager. Last month it was announced that Bert Hardy would be joining the company as chief executive in February.Jonathan Howlett, former joint deputy MD of Merlin, has joined the London-based arm of the US sales house, Katz International,… Continue reading Moore Joins The European
Troubled London-based satellite service, TV-Asia, has had its fourth change in ownership since its launch in July 1992. The new owner is Zee television group, India’s leading private sector broadcaster ( Zee TV is 50%-owned by Rupert Murdoch, who beams it across India on his Star satellite service).The new ownership is generally applauded. TV-Asia had… Continue reading TV-Asia Has Fourth New Owner
Rachel Kite, formerly in the research department at McCann Erickson, has joined SP Lintas as research manager, taking over from Liz Clarke who has gone to Australia.Elaine Luff has been appointed to the new role of marketing and business development director at Mediacom. Luff resigned from the Publishing Consultancy at the end of 1993.Simon Rees,… Continue reading Agency Moves
The Radio Authority has re-advertised the local licences on both the FM and AM bands for Norwich and Humberside. The Humberside licences are currently held by Viking FM and Great Yorkshire Gold, part of the Metro Radio Group. The Norwich licences are held by Broadland, part of East Anglian Radio.
ITV’s share of the Christmas Night audience rose by 18% year-on-year to 38%, according to early viewing estimates. Heartbeat led the way with 12.5m viewers, followed by Coronation Street (11.5m) and Blind Date (11m).ITV Network Director, Marcus Plantin commented: “We promised our viewers a much more attractive and home-grown line-up of programmes than we were… Continue reading ITV Improves Xmas Night Share
Despite losing Christmas Day to the BBC, ITV is claiming a 100% record of winning every week in peaktime across 1994.In w/e 25/12 ITV’s peaktime share was 40.6%, compared to 39.1% for BBC1, and overnight estimates for the final week of 1994 give ITV a 2% lead over BBC1 – 40% to 38%.Further information:Carol Millward,… Continue reading ITV Claims 100% Victory In Peaktime Viewing
New licensee Gemini Radio has launched in the Exeter and Torbay region, taking over from Devonair which lost the licence last year. Gemini broadcasts two separate services on the FM and AM band. The FM service is aimed at the 15-40 age group, with a music based format from the 1970s-1990s, while the AM service… Continue reading Gemini Radio Launches
The debate over how the European Union should protect its broadcasting industry from US imports will continue today in Brussels.With strong backing from the French, a plan was drawn up towards the end of last year to enforce more strictly the measures which require that at least 50% of programmes screened by European broadcasters are… Continue reading TV Debate Continues In Brussels
Maurice Saatchi has today rejected the concessionary offer to remain as chairman of Saatchi and Saatchi Worldwide Advertising, a subsidiary of the Saatchi and Saatchi group. In a letter to company secretary Graham Howell, Saatchi says “Please inform Mr Herro that I do not accept his offer. It was kind of him to consider me… Continue reading Maurice Saatchi Quits
