Members of the MediaTel User Advisory Group for 1994/5 have now been elected and are as follows: Fiona Walford – Cogent Ltd Peter King – BMP DDB Needham Rachel Kite – McCann-Erickson Sue Hendry – RS Media Nia Griffiths – BBJ Media Services Ltd Claire O’Connor – Ogilvy & Mather Media Julia Williams – Lowe… Continue reading MediaTel User Group Committee
The Radio Authority has announced the advertisement of six ILR licences for the Greater London area. Three of these are on the FM waveband, and three on the AM waveband.Two of the licences are existing ones, currently held by Capital Radio (Capital FM and Capital Gold on AM). The Capital licences expire on 15 October… Continue reading London Licences Advertised – Including Capital
The European Commission is to start legal action against the British Government for failure to comply with a television directive. According to the European Commission, the UK is not strict enough regarding the licensing of satellite channels which can be seen throughout Europe.All other countries regulate satellite channels in the country where their headquarters are… Continue reading Europe Takes Legal Action Over British Satellite
Trinity International, the regional publisher, has announced results for 1993. The pre-tax profits were up 36.6% to £19.9m. There was growth in both display and classified advertising volumes. Philip Graf, chief executive, said results reflected strong performances in the weekly sector.
The Institute of Practitioners in Advertising has responded to the ITC’s ruling on TV sales with disappointment, pointing out that many issues of concern to advertisers are not addressed.The IPA welcomed the continuing prohibition on any combination of competitive television services being sold jointly, such as ITV Regions and Channel 4, or the two London… Continue reading IPA Disappointment Over TV Sales Ruling
Mercury, the main competitor to British Telecom, yesterday opposed construction of a national fibre-optic “superhighway”. However, it supported lifting the ban on BT providing entertainment services in return for a more favourable regulatory regime.Lord Young, the chairman of Cable & Wireless, Mercury’s parent company, told the Commons trade and industry committee that he favoured the… Continue reading Opposition To BT’S Video On Demand
The Independent Television Commission is unhappy about the sponsorship of Peak Practice by the private health insurer, PPP. Despite clearing the deal initially, the ITC has “reservations” about the suitability of the sponsor and is “unlikely” to allow any future association between programme and sponsor.The ITC, which has received 4 complaints so far, is to… Continue reading ITC Cautious Over Peak Practice Sponsors
Jane O’Hara, director of mixed media at MBS Media is to leave, after 14 years. Jonathan Stirling, media group head at WCRS, is leaving the agency after seven years. Richard Wheatley, chairman of Leo Burnett, is leaving to devote more time to the Rainbow’s bid for the National Lottery. Wheatley is chief executive of Rainbow.
The ITC has announced its policy regarding television advertising sales arrangements. It has decided that sales houses will be allowed to sell airtime for TV companies up to a limit of 25 per cent of UK television advertising revenue, rather than 25% of ITV revenue. This follows the line set by the Office of Fair… Continue reading TV Advertising Limit Raised
Kellogg’s Frosties is to sponsor LWT’s Gladiators, in a deal worth over £1m. Frosties has already had a successful promotion with Gladiators, featured on-pack last year. Creative work for the sponsorship will feature Tony the Tiger.
