The marketing teams at Laser, TSMS and Carlton UK are urging the Network Centre to release marketing responsibilities to them, following the departure of Dick Emery to the BBC last week. This would mean greater cooperation between the three sales houses, working with the Network Centre. Carlton UK Sales managing director, Martin Bowley, said, “The… Continue reading ITV Sales Houses Want To Takeover Marketing
…Carlsberg is to end its summer concert sponsorship series with the Reading Festival on August 26.…Gaymer Group’s premium cider K will sponsor the Time Out London Student Guide for the fourth year running.The Institute of Sports Sponsorship is to launch the UK’s first arbitration service for sports sponsors. Last year in the UK, £250m was… Continue reading Sponsorship Latest
Radio 1 is to appeal on air for volunteers to sit on an advisory panel to monitor the performance of the troubled radio station, and suggest improvements. Radio 1 has lost 6.6% points audience share in just one year.
Morgan Grampian’s newspaper for family doctors, Pulse, is the best-read medical weekly in the latest JICMARS survey, with a total average issue readership of 74% of all GPs. Pulse has increased its lead over Haymarket’s General Practitioner (AIR down five percentage points at 68%) and Doctor (Reed) up one percentage point at 58%.The best-read monthly… Continue reading Pulse Is Best Read Medical Weekly
The BBC’s Autumn season, at a total cost of £165m, includes 82 hours of new drama and 25 fresh comeday and variety shows.The comedy season includes Dawn French as a vicar in The New Vicar, by the writer of Four Weddings and a Funeral, Timothy Spall is in a Nice Day At The Office with… Continue reading BBC Autumn Season
Arcbuild ’94, readership research of the building industry, has been released. Building, The Builder Group’s title, came out as the best read title out of all the building workers identified, with a total average issue readership of 38%. The survey covers architects, surveyors, engineers, contractors and housebuilders. Second in the survey was Building Design, with… Continue reading Arcbuild ’94 Results
Research commissioned from Media Audits by The Independent in June, profiles readers of the paper using BARB Additional Panel data. This panel questions all respondents on the paper they read in the last seven days.Independent readers are said to prefer BBC to ITV and watch more Channel 4 than most broadsheet readers. 64.6% described themselves… Continue reading Profile Of An Independent Reader
Despite claiming that EMAP’s offer of 181p a share does not reflect the company’s “improving performance” (see results, Newsline yesterday), Trans World Communications has recommended EMAP’s £71m bid.Last week The Guardian Media Group, which owns 20% of TWC, failed in a High Court bid to prevent EMAP’s takeover, claiming it broke rulings restricting the number… Continue reading Trans World Gives In To Emap Offer
All figures relate to the percentage reach of that particular programme to all reader of that particular newspaper (e.g Coronation Street reached 29.8% of Daily Mail readers during June).The data was calculated by Media Audits using BARB data from June 1994 where the panel registered newspaper readership. Sun Mirror Star Sport Today Mail Express Coronation… Continue reading Television Viewing By Newspaper Readers
