According to Willott Kingston Smith’s Marketing Services Monitor for February 1994, operating profit per head in agencies has shown the first increase since Monitor started in January 1992. The index has risen 5% and, according to WKS represents the beginning of recovery.However this improvement in efficiency has been achieved despite a further decline in the… Continue reading Recession Over For Agencies?
As the ITC announces the advertisement of the second local delivery licence, it has been announced that future bids for new cable television franchises will be judged not only on the quality of companies’ business plans but also on the amount they are willing to pay for the franchise.The second franchise covers the area of… Continue reading New Cable Franchise Advertised
Commercial radio builds an adult reach of 75% over a four week period according to the new extended reach model for radio listening. The model, funded by both the BBC and Commercial Radio, uses the latest RAJAR data and allows advertisers to estimate weekly reach for up to 13 weeks.The model shows that over four… Continue reading Commercial Radio Builds Four Week Reach Of 75%
The Sunday People however, has today published a special Friday issue to promote a new Bingo game. The one-off edition has a slashed cover price of 10p from the usual 50p. It was heavily promoted through a tv campaign.
Michael Heseltine, the President of the Board of Trade has approved the £74.4 million takeover of Newspaper Publishing, by Mirror Group Newspapers.Michael Heseltine has agreed to the takeover without an inquiry by the Monopolies or Mergers Commission. He said that he was satisfied that The Independent and The Independent on Sunday were not economic as… Continue reading MGN Bid Given Go Ahead By Heseltine
James Walker, Associate Director of the Henley Centre, has expanded on comments in Media Week concerning newspaper cover prices. The Henley Centre, which has most of the newspapers as clients, has been advising them that cutting cover prices is false economy, despite all the favourable press the Times and Sun have recently received.James Walker pointed… Continue reading Henley Centre Warning – Increase Cover Prices
The combined TV Revenue for February, based on agency estimates, came in at £134.15m, an increase of 8.3% on the same month last year. The ITV share was £107.25m, with Channel 4 at £26.9m. This is an 80:20 split.The best performance among ITV contractors came from Central again, improving its share consistently; February’s share was… Continue reading TV Revenue Share – February 1994
Reed Elsevier yesterday announced results for the first year of its combined operations. Pre-tax profits were up 30% to £543m from £412m.However the results were not well received, and the City marked down the shares after warnings that price increases were more difficult to achieve in low inflation conditions and tht paper and print costs… Continue reading Reed Elsevier Results
With all the ABCs for male and female general interest magazines now in, the overall picture shows vey clearly that the male interest market has fared better than any other. Every title showed a year on year gain, ranging from Esquire, up 38% to 90,514 to Sky, up 7% to 147,073.Esquire and For Him both… Continue reading Male Interest ABC Round Up
