David Gordon, ITN’s chief executive yesterday said that ITN is pressing for its early evening news bulletin to be moved to head-on competition with the BBC’s Six O’Clock News.Gordon, speaking to the Broadcasting Press Guild, said that ITN’s early bulletin suffered in the ratings because it was up against Neighbours. The Six O’Clock news attracts… Continue reading Early Evening News Shift For ITV?
The Association of Media Independents has called for there to be a fourth national radio station. In a submission to the Radio Authority regarding the consultation document issued on 9 February, the AMI believes the spare 105 to 108 FM frequency should be used for a national service as there are already enough local stations.The… Continue reading AMI Wants Fourth INR Station
More O’Ferrall has announced results for the year ending 31 December 1993. Pre-tax profits were up from £0.22m for 1992 to £7.7m for 1993. The company says that the trading pattern in the first quarter of 1994 has been patchy.ITN RESULTSITN has achieved pre-tax profits of £5.6m in 1993. This is its first year of… Continue reading More O Ferrall Results
The annual rate of inflation, announced this morning is down to 2.4% for February. January’s figure was 2.5%. The fall is less than expected.The retail price index rose by 0.6% on January to 150.2 using 1985 as the base rate.
A new medium is being tested in the UK, with BT as the commercial guinea pig; BT is to be the first company in Europe to run an advertising campaign on egg shells.Brussels debated the use of eggs for advertising purposes last September, and all states apart from the UK and Ireland voted against allowing… Continue reading Eggtastic Advertising
MTV Europe has announced that it is to sponsor a Formula One Grand Prix team. Throughout the 1994 season, the MTV logo will appear on the MTV Simtek Ford team. The cars will be driven by David Brabham and Roland Ratzenberger.The deal is the first time Formula One racing has taken an international TV channel… Continue reading MTV Sponsors Formula One Motor Racing
The ITV spring/summer schedule will only have 30 hours of repeats, claimed Marcus Plantin, ITV Network Director this morning. The new season introduces many new programmes, particularly in the entertainment area. 90% of all peak time viewing will be new, previously unseen programmes. This emphasis follows the heavy criticism which the BBC attracted last summer… Continue reading ITV Spring/Summer Programmes
The women’s market fared worse than the growing male market; of the women’s weeklies, only 4 showed any circulation increase year on year, with the majority falling. Chat fared best, up 6.7% to 480,398. Me suffered the most, down 16.8% to 358,949. The market leader, Take A Break, increased its market share slightly from 17.6%… Continue reading ABC Round-Up
The BBC has launched a £1m advertising campaign to launch Radio Five Live, the news and sports network replacing Radio 5 which launches next week. As well as trailers on BBC1 and BBC2, seven million leaflets will be sent to the prospective audience; people aged 25 and 45 in the C1 and C2 socio- economic… Continue reading £1m Ad Campaign For Radio Five Live
