ISBA has launched a new “Guide to Direct Marketing” covering customer databases, data profiling and analysis, campaign management, creative planning and agency remuneration. The guide costs £7.50 for ISBA members and £15 for non-members.ISBA: 071 4997502MRG SUMMER PARTYThe MRG is holding a summer party on Monday July 25th at Stanley House, Kings College, Kings Road… Continue reading ISBA Direct Marketing Guide
The current growth in the customer magazine market is expected to continue, according to a Mintel report commissioned by the Association of Publishing Agencies. The report predicts a 31% revenue increase to £116m over the next four years. Turnover in the sector totalled £80m in 1993, Mintel expects it to reach £88m for 1994.The report… Continue reading Growth For Customer Magazines
The combined TV revenue figure for May, based on agency estimates, came in at £175.434m, an increase of 22% on last year’s May figure. The ITV share was £141.768m, with Channel 4 at £33.67m. This is an 81/19 split between ITV and C4. ITV’s revenue was up 20.3%, and C4 up 29.5% on last year.The… Continue reading Television Revenue – May
Emap has agreed to acquire 38 French magazines as part of 2 deals worth £107.8m. The first deal involves the purchase of Editions Mondiales, which publishes 28 magazines, for £83.7m. The second involves a further 10 titles from 3 separate publishers and is worth £24.1m. The acquisitions will rank Emap third in size in the… Continue reading Emap To Buy 38 French Magazines
In response to today’s DTI ruling Granada has announced that it intends to create a new combined sales house to sell the airtime for most of the existing clients of the Time Exchange and Laser. It will comply with the DTI ruling and will therefore not include all the TV companies currently handled by the… Continue reading Granada Response To DTI Ruling
The IPA has opposed More O’Ferrall’s bid for LTA Advertising because it believes it would allow the poster contractor to dominate the London 6-sheet market. The Office of Fair Trading is currently examining the bids for LTA, which also include a management and employee buyout team, a consortium led by Transportation Displays and a consortium… Continue reading IPA Opposes More O’Ferrall’s LTA Bid
Sport Newspapers’ Yorkshire title, the Sunday News and Echo, has suspended publication after its sale to the Robin Corporation fell through. Michael Savage, of the Robin Corporation, pulled out of the £150,000 deal, claiming that he was given false information about the News and Echo’s losses.DAILY MAIL MMC REFERRALThe Daily Mail and General Trust’s bid… Continue reading News And Echo Future Uncertain
The best day of the week to screen a direct response TV ad is a Monday, according to some research conducted by Channel 4 and BT. The effectiveness of an ad increases by 25% when it contains a voice over with the response telephone number and ads that last for 60 seconds, rather than 30,… Continue reading C4 Direct Response TV Research
Emma Soames, editor of ES Magazine, has been appointed as editor of the Telegraph Magazine. She will replace Nigel Horne. Conde Nast has appointed Tess Macleod-Smith as advertisement director of World of Interiors. Macleod-Smith was formerly an advertising sales executive at the Economist. The editor of men’s style magazine FHM, Francis Cottam, has resigned following… Continue reading Appointments
Countdown, a monthly magazine based on the Channel 4 programme of the same name, is to launch on August 10 with a print run of 110,000. The new title will be published by Vision Publishing and will contain competitions and games based on the TV show, as well as an editorial section about the programme.Countdown… Continue reading Countdown Magazine Launch
