According to research carried out by Continental Research on behalf of Atlantic 252, advertisers’ attitudes to radio have improved dramatically.Fifty per cent of agencies claim to have increased their spend on radio in 1993, as opposed to 39% in 1992. 45% claim to have increased spend “a bit” while 10% claimed “a lot”.92% of agencies… Continue reading Radio Boost Among Advertisers
The London Media Group has today announced that CIA (UK) Holdings Ltd has bought its entire issued share capital.Martin Shaxon, managing director of LMG told MediaTel that”the deal will enable LMG to stand alone within the CIA Group, and will do within the foreseeable future. The deal will enable LMG to use the experience and… Continue reading CIA Acquires London Media Group
The rumoured merger between Gold Greenlees Trott and Young & Rubicam looks set to be decided next week.Rob Minton-Taylor of Y&R Europe told MediaTel that talks are still under way; he hinted that other agencies may be involved in the merger talks.
The Rugby Football League yesterday announced a £1m sponsorship package. The games celebrates its centenary next year with the Rugby League World Cup. This has no specific sponsor as yet, but both England and Wales will compete under the sponsorship of John Smith’s.Silk Cut, Regal and Stones Bitter are all supporting an extensive programme of… Continue reading Rugby League Sponsorship
Adscene, the Kent-based regional newspaper company with eight titles, has appointed AMRA to handle its national ad sales. AMRA managing director Mike McCormack said, “We are delighted to represent Adscene…the company produces a stable of market leading titles which we intend to market aggressively in conjunction with the local sales force”AMRA has recently been appointed… Continue reading Adscene Appoints AMRA
The combined ITV/C4 revenue figure came in at £143.38m, a decrease of 0.36% on the same month in 1992. This is the only month this year apart from July when overall revenue decreased from the 1992 figure. The individual revenues for ITV and C4 were £116.15m and £27.33m respectively; this is a split of 81:19.In… Continue reading Television Round-Up – December
French Green MP, Yves Fremion, who published a committee report in preparation for the EC Green paper on Sponsorship has retracted much of his criticisms of sponsorship.Fremion’s initial paper called for a complete ban on commercial sponsorship activity. In his revised report, this is retracted; “We want the EC to encourage commercial sponsorship” The revised… Continue reading Fremion Retracts Criticisms
The Radio Authority has received nine applicants for the Birmingham local licences. The Birmingham FM licence, currently held by Buzz FM Ltd, was re-advertised in October. The AM licence will make use of a frequency currently assigned to BBC radio which will be relinquished.The AM licence will take effect from October 1 1994 and the… Continue reading Applicants For Birmingham Licences
Journalists at the Independent and Independent on Sunday yesterday voted to reject the bid put forward by MGN. Journalists passed a resolution saying that the deal “goes against the principles on which our papers were founded”. They called for the bid to be referred to the Monopolies and Mergers Commission and questioned whether David Montgomery,… Continue reading Independent Staff Oppose MGN Bid
It has been announced this morning that Mirror Group Newspapers has signed an agreement with the founders of the Independent, and the Spanish and Italian shareholders.The consortium will make an offer for all the Shares in Newspaper Publishing not already owned by the members of the consortium. (52.92%) It is intended that discussions will be… Continue reading Independent Signs Deal With MGN
