Yorkshire Tyne Tee’s national sponsor- ship department is to be disbanded; Laser will sell sponsorship, as they already do for YTTT’s advertising airtime.LATEST SPONSORSHIPSpears Games is to sponsor the World Wrestling Foundation programming on Sky Sports and Sky One for the next year. Spears’ game, Atmosfear will feature in regular programming and special events in… Continue reading Laser To Sell YTTT Sponsorship
VOILAVoila, an upmarket women’s monthly magazine is to be launched on February 10. A cross between Hello and Tatler, the title is backed by John Elliot, previous editor of Tatler. The monthly will have a cover price of £1.50 and an initial print run of 30,000. Aimed at the AB market, Voila will be full… Continue reading Two Magazine Launches
The Retail Price Index for December has been announced this morning. Inflation has increased from 1.4% last month to 1.9% this month.The actual figure, taking 1985 as the base rate is 149.99. This represents an increase of 0.2% on November 1993.
Paragon Publishing is to merge its two Nintendo computer games magazines, Super Pro and Super XS to form a new monthly, Super Gamer.Super Gamer will combine Super Pro’s reviews and Super XS’s hints and tips on playing the games. The first issue will be out on March 3rd. It will have a cover price of… Continue reading Games Titles Merge
Carat Research has released its latest research into the quality of television viewing, which showed that 26% of ITV adult viewers pay little or no attention to the programmes they watch. However, of those that are “really watching”, 59% enjoy what they watch.The most enjoyed programmes on ITV include Heartbeat, London’s Burning, Soldier Soldier, Michael… Continue reading Quality Of Television Viewing
According to the latest Concord Outdoor Rates Forecast outdoor advertising has made a healthy start to the year, with poster panel prices in the first quarter up by an unprecedented 18% YoY.The overall rates growth forecast for 1994 on 1993 is 9%. Supersites are showing the greatest increases, then 48-sheets, with 6-sheets showing smaller rises.… Continue reading Concord Outdoor Rates Forecast
QUALITIESNewspaper Publishing had another poor month in December with its financial future appearing increasingly unstable and the circulations of both the Independent and Independent on Sunday plummeting. The Independent’s December ABC hovered just above the 300,000 mark at 301,987. Its 6-monthly figure for July to December fell by 11.9% year-on- year to 324,184. The Independent… Continue reading National Press Round-Up December
The Investment group MAI has made a £292m takeover offer for Anglia TV, valuing each Anglia share at not less than 637p. Anglia has recommended the offer to shareholders.MAI, which is owned by Lord Hollick, chairman of Meridian TV, owns 65% of Meridian. MAI and Anglia state in the joint announcement that both share a… Continue reading MAI In Take Over Bid For Anglia
Peter Brooke, the national heritage secretary yesterday made it clear that the government intends to create a legislative framework to cope with multi media developments in the future. He added that the government would be negligent if it did not set a framework for such changes. Broadcasting was, he said, a national resource of the… Continue reading Laws Planned For Cross Media Changes
United Provincial Newspapers has bought the Pembroke County and West Wales Guardian. However rival newspaper groups are angry that the deal has gone ahead without the Monopolies and Mergers Commission looking at the deal.The South Wales Echo is to go tabloid on 24 January. The broadsheet is responding to market research which indicates that more… Continue reading Regional Press Latest
