Trinity International, the regional publisher, has announced results for 1993. The pre-tax profits were up 36.6% to £19.9m. There was growth in both display and classified advertising volumes. Philip Graf, chief executive, said results reflected strong performances in the weekly sector.
The Institute of Practitioners in Advertising has responded to the ITC’s ruling on TV sales with disappointment, pointing out that many issues of concern to advertisers are not addressed.The IPA welcomed the continuing prohibition on any combination of competitive television services being sold jointly, such as ITV Regions and Channel 4, or the two London… Continue reading IPA Disappointment Over TV Sales Ruling
Mercury, the main competitor to British Telecom, yesterday opposed construction of a national fibre-optic “superhighway”. However, it supported lifting the ban on BT providing entertainment services in return for a more favourable regulatory regime.Lord Young, the chairman of Cable & Wireless, Mercury’s parent company, told the Commons trade and industry committee that he favoured the… Continue reading Opposition To BT’S Video On Demand
The Independent Television Commission is unhappy about the sponsorship of Peak Practice by the private health insurer, PPP. Despite clearing the deal initially, the ITC has “reservations” about the suitability of the sponsor and is “unlikely” to allow any future association between programme and sponsor.The ITC, which has received 4 complaints so far, is to… Continue reading ITC Cautious Over Peak Practice Sponsors
Jane O’Hara, director of mixed media at MBS Media is to leave, after 14 years. Jonathan Stirling, media group head at WCRS, is leaving the agency after seven years. Richard Wheatley, chairman of Leo Burnett, is leaving to devote more time to the Rainbow’s bid for the National Lottery. Wheatley is chief executive of Rainbow.
The Radio Authority has announced the advertisement of six ILR licences for the Greater London area. Three of these are on the FM waveband, and three on the AM waveband.Two of the licences are existing ones, currently held by Capital Radio (Capital FM and Capital Gold on AM). The Capital licences expire on 15 October… Continue reading London Licences Advertised – Including Capital
The annual rate of inflation, announced this morning is down to 2.4% for February. January’s figure was 2.5%. The fall is less than expected.The retail price index rose by 0.6% on January to 150.2 using 1985 as the base rate.
A new medium is being tested in the UK, with BT as the commercial guinea pig; BT is to be the first company in Europe to run an advertising campaign on egg shells.Brussels debated the use of eggs for advertising purposes last September, and all states apart from the UK and Ireland voted against allowing… Continue reading Eggtastic Advertising
The ITC has announced its policy regarding television advertising sales arrangements. It has decided that sales houses will be allowed to sell airtime for TV companies up to a limit of 25 per cent of UK television advertising revenue, rather than 25% of ITV revenue. This follows the line set by the Office of Fair… Continue reading TV Advertising Limit Raised
Kellogg’s Frosties is to sponsor LWT’s Gladiators, in a deal worth over £1m. Frosties has already had a successful promotion with Gladiators, featured on-pack last year. Creative work for the sponsorship will feature Tony the Tiger.
