According to a report in today’s Broadcast magazine, ITV has claimed an improvement in viewing figures over the New Year after the BBC’s victory over Christmas. ITV won a larger share of the audience during the first three days of 1994, with the Gladiators final attracting 13 million and Taggart 12.3 million viewers.On Bank Holiday… Continue reading New Year Improvement For ITV Viewing
Marketing Services Group Omnicom has taken over WWAV Group.WWAV will be merged with Omnicom’s direct marketing arm Rapp Collins Partnership to form WWAV Rapp Collins London and North.Rapp Collins UK managing director Stuart Heather will become joint md with John Watson, WWAV chief executive.
This Saturday, 8 January, the Telegraph magazine relaunches.The title will be bigger, expanding to the same size as the Sunday Times magazine; this means there will be more room for editorial.The listings section will appear as a loose insert within the pages of the new magazine; this will be 32 pages and the same size… Continue reading Revised Saturday Magazine For Telegraph
Lipton Tea has signed up to sponsor Ulster Television’s The Kelly Show.
BBC Enterprises has sold its contract magazine publishing interests following the review of its activities in the Green paper “Future of the BBC”.The contract magazine business which includes titles for companies such as Marks and Spencer and American Express has been acquired by Redwood Publishing. Redwood will consist of the contract titles only. All the… Continue reading BBC Sells Contract Magazines
The Radio Authority has received 10 applications for the re-advertised FM licence for the North London (Haringey) area. Individual applications have been put forward by London Greek Radio and WNK who currently share the licence.The Radio Authority has also received 2 applications for the Thamesmead FM licence and 3 for the Brixton FM licence. All… Continue reading London ILR Licences
TSMS have released details of the 1994 ratecard, covering all of the TSMS areas; Anglia, Central, and Ulster.Ulster and Central’s standard top rates have remained the same; Anglia’s top standard rate has decreased from £25,000 to £15,000 (30″ spots). A full analysis will be available on MediaTel soon.
The Council of Outdoor Specialists has issued a statement responding to the ISBA Outdoor Report released in December 1993.The Council welcomes the report, supporting the recommendations. With regard to the justification of agencies earning 15% commission the Council believes that agencies should be fairly rewarded and not in any way discourage from using the outdoor… Continue reading Outdoor Responds To ISBA Report
According to the latest outdoor survey from Concord, the outdoor advertising industry suffered a revenue fall of less than £500,000 in December; this is less than was expected despite poster spending cuts from alcoholic drinks advertisers. Lost drinks revenue was replaced with new campaigns from other sectors, notably audio visual, retail, FMCG and financial services.Drinks… Continue reading Xmas Spending Cuts For Outdoor
National Heritage Secretary Peter Brooke announced yesterday that he will be reviewing the rules which restrict ownership between newspapers, television companies and radio stations.The review will look at current ownership restrictions to see whether these rules strike a satisfactory balance. Peter Brooke explained that the convergence of technologies, and developments within the international media market… Continue reading Review Of Cross-Media Ownership
