Peter Brooke has announced this morning a relaxation in the ITV ownership rules which will allow a company to hold two regional licences in areas with the largest advertising revenue, but not the two London licences.It had been expected that there would also be exceptions to the rules made to protect HTV and Scottish channelsHowever… Continue reading ITV Ownership Rules – Announcement
The ITC has ruled that in 1994 Channel 4 may only transmit up to 60% of the minutage “earned” by schools programmes.At present Channel 4 is allowed to transmit all the minutage foregone on weekday mornings because of the schools programming, and use it in the off-peak schedule. The ITC believed this to be unfair… Continue reading Channel 4 Advertising Minutage Review
The ITC has ruled that in 1994 Channel 4 may only transmit up to 60% of the minutage “earned” by schools programmes.At present Channel 4 is allowed to transmit all the minutage foregone on weekday mornings because of the schools programming, and use it in the off-peak schedule. The ITC believed this to be unfair… Continue reading Channel 4 Advertising Minutage Review
The Henley Centre has published a report commissioned by the Radio Authority and the AIRC on the impact of transferring Radio 1 to the independent sector. The report suggests a commercialised Radio 1 would have a negative impact on the viability of existing commercial radio services, particularly Virgin and Atlantic.While the report says a privatised… Continue reading Report On Radio 1 Privatisation
MTV and Virgin have announced a new joint European marketing campaign. From November 27 Virgin Retail will broadcast MTV on monitors in its 14 prime site Megastore outlets in six countries.Virgin intends to extend its advertising campaign on MTV in 1994 and include additional in-store promotions.Virgin Retail – Sally Moore 071 4364060MTV 071 284 7777
The ITC has issued an invitation to apply for a local delivery licence covering the area of West Kent, including Sevenoaks, Tonbridge and Tunbridge Wells. A local delivery franchise is the new equivalent of a cable franchise and is the first to be advertised by the ITC.The deadline for applications is 28th February 1994 at… Continue reading New Local Cable Licence For West Kent
The NRS will measure topics of interest for magazine readers from Jan 94. Questions relating to 24 subject areas such as food and drink, travel and holidays, sports, gardening and childcare will be included in the NRS questionnaire.This will enable advertisers to look at the topics enjoyed by readers of a particular magazine, and publishers… Continue reading NRS To Include Topics Of Interest
The Bank of England has cut its minimum lending rate by 0.5%, the Treasury has announced; this means that the new base rate is now 5.5%.The Midland Bank has responded, by cutting its base lending rate to 5.5%, and the Nationwide mortgage rate is down to 7.74%. However, both the Halifax and the Woolwich have… Continue reading Interest Rate Cut By 0.5%
At the International Emmy Awards in New York, six awards went to Britain.Absolutely Fabulous and Drop The Dead Donkey tied for the award in the popular arts section. A Disappearing World film, called We Are All Neighbours tied with a Japanese programme in the documentary category.The Channel 4 series Concerto! won the performing arts award,… Continue reading British Triumph In New York
The Guardian and Manchester Evening News, publishers of The Guardian and the Observer, have announced a fall in pre-tax profits to £11.5m in the six months to October 2nd, from £14.7m.The company attributes the fall to the acquisition of the Observer but are forecasting better performance for the second half of the year as improvements… Continue reading Guardian And MEN Profits
