The Radio Authority has announced the award of the re-advertised ILR licences on AM and FM wavebands for the Exeter/ Torbay area.The licences have been awarded to Gemini Radio. The other shortlisted applicant was DevonAir Radio Ltd, – the existing licensee.On the FM frequency Gemini will broadcast a mixture of recent and current chart hits;… Continue reading Exeter Local Radio Licences Awarded
Richard Gold, editor of Media Week, has resigned. He will be working out his notice, which will mean that he will be leaving in April. As yet he has no firm future plans.STOCKTING TO CONDE NASTConde Nast has overhauled its ad sales operation; Charlotte Stockting, former publisher of Elle, has been hired as the company’s… Continue reading Editor Leaves Media Week
According to an article in Marketing this week, Express Newspapers has called upon the National Readership Survey to provide data on newspaper sections. This follows the news in October this year that several newspapers and independents had commissioned Millward Brown to carry out readership research including data on newspaper sections.Roger Beeson, managing director of NRS,… Continue reading Readership Of Newspaper Sections
Question time at the end of Friday’s first conference session provided some of the liveliest debate so far – concentrating almost solely on the usefulness of the NRS.Earlier papers from Rosemary Taylor, Research Director at Optimedia, and Neil Shepherd-Smith, Research Director at Telmar, had set the mood; both often highly critical of the NRS.Bob Hulks… Continue reading NRS Under Fire
Mirror Group Newspapers last night rejoined the Press Complaints Commission, withdrawing any criticisms they had made of the PCC or Lord McGregor, its chairman. Lord McGregor in return withdrew his remarks urging advertisers to boycott the paper.Peter Brooke last night warned the press that it has to demonstrate that it will respect and abide by… Continue reading Mirror Rejoins Complaints Body
EMAP Images is to launch a new computer games magazine beforeChristmas. The title, to be called Sega, will be monthly and have a cover price of £2.25. The editorial content will be reviews and previews on all sega games formats. Sega will be launched with an initial print run of 150,000. This autumn has seen… Continue reading New Computer Games Mag
Agency reaction to the ITV Winter Schedule announced this week seems to be mixed.Bill Barker, TV Controller at JWT told MediaTel that he believes it is a very strong schedule with the emphasis on drama. He thinks the drama will do well for the network. He particularly liked the Sunday evening programming of a major… Continue reading Agency Reaction To ITV Winter Schedule
Carat Research has released results of research into television advertising recall using the Foretel Advertising Recall database.The results showed that 10 and 20 second spots are the most cost effective spot lengths for generating advertising recall. Colin Macleod of Carat Research told MediaTel that he believes one of the more significant findings was that recall… Continue reading Television Ad Recall Study
EMAP Images is to launch a new computer games magazine beforeChristmas. The title, to be called Sega, will be monthly and have a cover price of £2.25. The editorial content will be reviews and previews on all sega games formats. Sega will be launched with an initial print run of 150,000. This autumn has seen… Continue reading New Computer Games Mag
Agency reaction to the ITV Winter Schedule announced this week seems to be mixed.Bill Barker, TV Controller at JWT told MediaTel that he believes it is a very strong schedule with the emphasis on drama. He thinks the drama will do well for the network. He particularly liked the Sunday evening programming of a major… Continue reading Agency Reaction To ITV Winter Schedule
