Sky Sites, who are launching Airport TV early next year have released the results of research into the airport advertising medium.Awareness of sites was surveyed among 2,480 passengers at Heathrow and Gatwick, by Nielsen Consumer Research. Prompted recall awareness was tested across a range of sites.It was shown that ads designed specifically for the airport… Continue reading Airport Ads Awareness Research
Southern Newspapers has acquired seven titles from Star Newspapers, a subsidiary of Duncan Holdings.The publications are:* The West Dorset Star* The Somerset Star* The Taunton Star* The Bridgwater Star* The Mid-Devon Star* The Taunton Deane Property Scene* Admart(paid for)The newspapers, with a combined circulation of 180,000 will come under the control of the company’s Western… Continue reading Press Acquisitions
Yorkshire-Tyne Tees Television has abandoned its support for a change in ITV ownership rules, and is now calling for the moratorium on takeovers to be extended to 1996. In its submission to the Select Committee on National Heritage on the 1990 Broadcasting Act, the group calls for the extension, with a review in 3 years… Continue reading Y-TTV Alters Stance On ITV Ownership
Yet more additional supplements are being planned by the nationals. News International is to add both a daily tabloid section and a Saturday listings guide to The Times.Details for the daily tabloid are still being decided but it will mean the Times will carry three sections every day. The Saturday section will be a full… Continue reading Latest National Newspaper Additions
Southern Newspapers has acquired seven titles from Star Newspapers, a subsidiary of Duncan Holdings.The publications are:* The West Dorset Star* The Somerset Star* The Taunton Star* The Bridgwater Star* The Mid-Devon Star* The Taunton Deane Property Scene* Admart(paid for)The newspapers, with a combined circulation of 180,000 will come under the control of the company’s Western… Continue reading Press Acquisitions
Abbott Mead Vickers yesterday reported a 2.6% drop in pre-tax profits for the first half of 1993, from £1.54m to £1.5m.This drop was in spite of a strong increase in new business in recent months and an increase in turnover to £94.4m. David Abbott, chairman, is optimistic about 1994, saying there were signs that cutbacks… Continue reading Abbott Mead Vickers Profits Down
Mike Baker, currently Ad Marketing Controller for IPC Weeklies Group, is to become Divisional Advertisement Marketing Controller from November 1st. He will report to SouthBank Group Managing Director Colin Reeves-Smith.Colin Reeves-Smith said “The marketing and sales support for our ad sales teams has increasingly become a function that requires a divisional overview. In his two… Continue reading New Role For IPC’s Baker
According to National Economic Research Associates’ latest survey of television advertising expectations, confidence levels in the ad market remain “above normal for the time of year” for the ninth month in succession.Confidence has however fallen slightly on last month, and only low growth in television ad revenue is expected over the next year.There continues to… Continue reading TV Advertising Expectations Remain High
Abbott Mead Vickers yesterday reported a 2.6% drop in pre-tax profits for the first half of 1993, from £1.54m to £1.5m.This drop was in spite of a strong increase in new business in recent months and an increase in turnover to £94.4m. David Abbott, chairman, is optimistic about 1994, saying there were signs that cutbacks… Continue reading Abbott Mead Vickers Profits Down
Several quality national newspapers have joined up with agencies and independents to commission a research project into readership data.The Telegraph, Guardian, Observer, Independent and News International have funded research from Millward Brown. It analyses the readership of Saturday papers compared with weekday papers, looks at how different the readers are and how the title is… Continue reading Newspapers Fund More Readership Data
