Agency reaction to the ITV Winter Schedule announced this week seems to be mixed.Bill Barker, TV Controller at JWT told MediaTel that he believes it is a very strong schedule with the emphasis on drama. He thinks the drama will do well for the network. He particularly liked the Sunday evening programming of a major… Continue reading Agency Reaction To ITV Winter Schedule
Carat Research has released results of research into television advertising recall using the Foretel Advertising Recall database.The results showed that 10 and 20 second spots are the most cost effective spot lengths for generating advertising recall. Colin Macleod of Carat Research told MediaTel that he believes one of the more significant findings was that recall… Continue reading Television Ad Recall Study
Mirror Group Newspapers last night rejoined the Press Complaints Commission, withdrawing any criticisms they had made of the PCC or Lord McGregor, its chairman. Lord McGregor in return withdrew his remarks urging advertisers to boycott the paper.Peter Brooke last night warned the press that it has to demonstrate that it will respect and abide by… Continue reading Mirror Rejoins Complaints Body
Editor of Campaign, Dominic Mills, opened the 1993 MRG Conference in Amsterdam by looking forward to a media revolution, which he compared to a second Industrial Revolution. The new “kings of communication” in this world would be media planners and researchers he said, and the definition of a great campaign will be its media strategy… Continue reading MRG Conference – Amsterdam Day 1
Connell May & Steavenson has bought the Generator Partnership, and will create a top 20 UK agency with estimated billings of £60m. A name for the new agency has yet to be decided. Last month CMS also bought the Lewis Broadbent agency.… Grey Communications Group is setting up a new agency called Greycom. The agency… Continue reading New Agency News
Mirror Group Newspapers is reportedly talking with other papers, in a bid to return to the Press Complaints Commission.David Montgomery, chief executive of MGN, has made it clear that he will negotiate returning to the regulatory body if Lord McGregor withdraws his demands for a boycott.The Mirror Group is under pressure from its rivals to… Continue reading MGN In Truce
According to a report published yesterday by Mintel into Third Age Lifestyles, the older generation do not have as much money to spend as would be expected.There are a substantial number of third agers who are struggling with poverty, for example those completely reliant on state pensions and there is a wide gap between the… Continue reading Third Age Lifestyles Report
According to a report published yesterday by Mintel into Third Age Lifestyles, the older generation do not have as much money to spend as would be expected.There are a substantial number of third agers who are struggling with poverty, for example those completely reliant on state pensions and there is a wide gap between the… Continue reading Third Age Lifestyles Report
Initial indications from the publishers of PC Action, Europress Interactive, show that the first issue is a success.“In its first 10 days on sale, the launch issue was a sellout at many key sites,” says Publisher Rita Keane.PC Action was launched on 28 October 1993. It is a monthly title with a cover price of… Continue reading PC ACTION CIRCULATION FIGURES
Manchester United’s contract with its current sponsor, Sharp, runs out next May, and a £6m battle is expected to begin soon. The availability of the top club is an attractive prospect for big companies. MTV is to sponsor Atlantic 252’s listener’s voting show, Top Seven at Seven. Energiser is sponsoring Kiss’s Saturday afternoon show with… Continue reading Sponsorship Latest
