Several quality national newspapers have joined up with agencies and independents to commission a research project into readership data.The Telegraph, Guardian, Observer, Independent and News International have funded research from Millward Brown. It analyses the readership of Saturday papers compared with weekday papers, looks at how different the readers are and how the title is… Continue reading Newspapers Fund More Readership Data
According to National Economic Research Associates’ latest survey of television advertising expectations, confidence levels in the ad market remain “above normal for the time of year” for the ninth month in succession.Confidence has however fallen slightly on last month, and only low growth in television ad revenue is expected over the next year.There continues to… Continue reading TV Advertising Expectations Remain High
Official BARB ratings for the first two weeks of the new schedule show Scottish TV’s audience share increasing from 33% to 47%, almost entirely at the expense of Channel 4, whose audience dropped on average from 13% to 8%.In Scotland, Channel 4 had been taking a significant proportion of young viewers in the early evening.… Continue reading Scottish TV Dominates C4
The National Magazine Company today issued High Court Proceedings against IPC Magazines Ltd regarding the recent launch of the IPC title Homes & Ideas. The National Magazine Company alleges infringement of copyright and believes that substantial parts of its own title House Beautiful have been copied in Homes & Ideas.Terry Mansfield, md of the National… Continue reading Homes & Ideas Legal Battle
Anne Clywd, shadow heritage secretary, has this week added the Labour Party’s opposition to that of ISBA, and a number of medium sized TV companies, by introducing a bill into the House of Commons to extend the moratorium on hostile takeovers of ITV companies until December 31st 1996.Peter Brooke is expected to make a statement… Continue reading Labour Plan Takeover Amendment
Mike Baker, currently Ad Marketing Controller for IPC Weeklies Group, is to become Divisional Advertisement Marketing Controller from November 1st. He will report to SouthBank Group Managing Director Colin Reeves-Smith.Colin Reeves-Smith said “The marketing and sales support for our ad sales teams has increasingly become a function that requires a divisional overview. In his two… Continue reading New Role For IPC’s Baker
Several quality national newspapers have joined up with agencies and independents to commission a research project into readership data.The Telegraph, Guardian, Observer, Independent and News International have funded research from Millward Brown. It analyses the readership of Saturday papers compared with weekday papers, looks at how different the readers are and how the title is… Continue reading Newspapers Fund More Readership Data
The National Magazine Company today issued High Court Proceedings against IPC Magazines Ltd regarding the recent launch of the IPC title Homes & Ideas. The National Magazine Company alleges infringement of copyright and believes that substantial parts of its own title House Beautiful have been copied in Homes & Ideas.Terry Mansfield, md of the National… Continue reading Homes & Ideas Legal Battle
Anne Clywd, shadow heritage secretary, has this week added the Labour Party’s opposition to that of ISBA, and a number of medium sized TV companies, by introducing a bill into the House of Commons to extend the moratorium on hostile takeovers of ITV companies until December 31st 1996.Peter Brooke is expected to make a statement… Continue reading Labour Plan Takeover Amendment
The BBC will decide on Monday whether to go ahead with the planned 24-hour radio news service.It is expected that the intention of using Radio 4’s long wave frequency for the service will be dropped. An alternative is believed to be a combined news and sports service on Radio 5 and a delay in deciding… Continue reading BBC News Radio – Decision Monday
