Grampian Television is to become the first station in the ITV network to transmit advertisements for a firm of funeral directors. The ads will be shown in peak viewing hours and daytime television. Grampian has promised that care will be taken in the positioning of the ads. The ITC rules concerning ads from funeral directors… Continue reading FIRST FUNERAL SERVICES ADVERTISED
Peter Brooke announced yesterday that the TV licence fee will rise in line with inflation, until the BBC’s current charter expires on 31 December 1996. This means the fee will rise by £1.50 to £84.50 from April 1.Peter Brooke published results from the survey carried out by Touche Ross into efficiency of the BBC. He… Continue reading BBC Licence Fee To Increase
Following a ministerial meeting this week, it looks likely that there will be a relaxation of the rules preventing the nine largest ITV companies taking each other over.Proposals would allow an ITV company to have a second licence; an extension of the moratorium seems unlikely as legislation would be necessary.If compromise proposals are accepted by… Continue reading Rule On ITV Takeovers
Today The European launches with a new redesigned paper. The focus of the paper has shifted from direct news to more in-depth analysis and commentary on the news, from an emphasised European point of view. As the editor says on the front page, “Europe is changing, and The European is changing with it.”The first section… Continue reading European Revamp – Review
The latest trend data issued by JNLR/MRBI shows a further consolidation of listenership to independent local radio throughout the country.Nationally, listenership to local radio is 49% compared to RTE Radio 1 with 40% and 2FM at 28%. Dublin listenership remained relatively unchanged with combined results for Classic Hits 98FM and FM 104, at 40%. In… Continue reading Irish Radio Listenership Report
This week the European Publishers Council has published a paper claiming that the European Commission is to issue a draft directive on ownership which could exclude print media from the opportunities opening up due to technological advances and multimedia.Frank Rogers, chairman of the Council, said the media industry needed deregulation to stimulate competition rather than… Continue reading Ownership Plans Attacked
The Daily Telegraph is to relaunch its Saturday magazine in January. The main change will be a considerable increase in size from its present A4 format to the size of the Sunday Times and Observer magazines.There will be some editorial changes; new features and ideas, but the magazine has no intention of altering its current… Continue reading Telegraph Magazine Relaunching
TSMS, the sales house which represents Anglia, Central and Ulster, has been restructured into two companies, to become more than just a selling operation. TSMS Ltd will handle airtime sales, and TSMS Services will provide sales support, developing the company’s information and consultancy operations.VOLVO BUYS ANOTHER NNR PACKAGEVolvo has booked its fourth National Network Radio… Continue reading TSMS Restructures
This week the European Publishers Council has published a paper claiming that the European Commission is to issue a draft directive on ownership which could exclude print media from the opportunities opening up due to technological advances and multimedia.Frank Rogers, chairman of the Council, said the media industry needed deregulation to stimulate competition rather than… Continue reading Ownership Plans Attacked
The ITV Network Centre is inviting advertisers and agencies to a presentation following its research into the effects of non-programme editorial -“clutter”.The presentation is to take place on Thursday 18 November at the Network Centre. The research examines viewers’ attitudes to all non-programme editorial and investigates zapping behaviour during commercial breaks. Dick Emery, ITV’s Director… Continue reading ITV To Present Clutter Research
