IPC’s TV Times is to reduce the number of pages it carries for advertising by eight, and will switch them to editorial from 16 October.The move comes in a bid to build circulation and provide better value for readers. There will also be editorial changes such as a new family section, which will include articles… Continue reading TV Times Loses Ad Pages
The government has delayed the awaited white paper on privacy and the press, amid disagreements among ministers and the complexity of issues involved.Peter Brooke has decided to wait until responses to the Lord Chancellor’s green paper on privacy have been assessed: responses to this must be in by October 15. The government white paper is… Continue reading WHITE PAPER DELAY
Airport TV should launch early next year at the six British Airport Authority airports: Heathrow, Gatwick, Stansted, Glasgow, Edinburgh and Aberdeen.The service will be launched by Sky Sites and will be primarily news-based, with some light entertainment features.The service will be available 17 hours per day, all the operational hours of the airport. It will… Continue reading Airport TV Early Next Year
According to the annual survey carried out by Willott Kingston Smith on marketing services companies the top 50 companies made aggregate losses of £558m. However, after removing amounts from earlier acquisitions (£611m at Saatchi and £22m at Aegis Group, for example) the underlying trading performance of the sector showed a modest improvement. 67% of the… Continue reading Agency Financial Survey
According to the annual survey carried out by Willott Kingston Smith on marketing services companies the top 50 companies made aggregate losses of £558m. However, after removing amounts from earlier acquisitions (£611m at Saatchi and £22m at Aegis Group, for example) the underlying trading performance of the sector showed a modest improvement. 67% of the… Continue reading Agency Financial Survey
Yesterday the ISBA 14th sponsorship conference entitled “Sponsorship – The Extra Dimension” was held at the Hilton Hotel in London.The conference was chaired by Kenneth Miles, Director General of ISBA. First to speak was Sean Jefferson, Brands Public Relations Manager of Bass Brewers. He was reponsible for the biggest ever sports sponsorship deal in Britain,… Continue reading ISBA Sponsorship Conference
The Health Education Authority yesterday called for a ban on Embassy Regal cigarette ads because of research which shows that the ads appeal to children and teenagers.It is the first time that the government funded authority, which opposes all tobacco promotion, has attacked the advertising of one brand.The posters feature a middle-aged man called Reg.… Continue reading Call For Ban On Regal Ads
The IPA has responded to the ITC Consultation document on its Code of Sponsorship.The IPA has said that it believes the code has been largely successful in striking a balance between encouraging development of sponsorship and avoiding the risk of provoking adverse viewer reactions. However, suggestions were made in areas of concern.* Advertiser Supplied ProgrammingThe… Continue reading IPA Responds To ITC Consultation Doc.
The ITV airtime sales house which will handle sales for Granada, STV, Border Television and Grampian has announced its trading name and appointed an agency sales director.The company will be known as The Time Exchange and will begin trading on 1 January 1994.Mark Butterfield, account director at TSMS has been appointed agency sales director. MediaTel… Continue reading ITV Sales House New Details
Yesterday the ISBA 14th sponsorship conference entitled “Sponsorship – The Extra Dimension” was held at the Hilton Hotel in London.The conference was chaired by Kenneth Miles, Director General of ISBA. First to speak was Sean Jefferson, Brands Public Relations Manager of Bass Brewers. He was reponsible for the biggest ever sports sponsorship deal in Britain,… Continue reading ISBA Sponsorship Conference
