The BBC will decide on Monday whether to go ahead with the planned 24-hour radio news service.It is expected that the intention of using Radio 4’s long wave frequency for the service will be dropped. An alternative is believed to be a combined news and sports service on Radio 5 and a delay in deciding… Continue reading BBC News Radio – Decision Monday
CIA Group, the independent media buying agency has confirmed to the city its £50m joint venture with Collett Dickenson Pearce. Shares in CIA jumped 8p on news of the link.CIA Group and CDP are to merge their media departments. The new operation is based at CDP’s Euston Road offices and called the CDP Media Company.… Continue reading CIA Shares Rise
According to forecasts from the Advertising Association for 1994, the business-to-business press looks set to become the fastest growing medium.The forecast claims that advertising revenues in the business press are set to grow by 8% next year. Major factors include a predicted 10% rise in recruitment and classified advertising.Advertising Association 071 828 2771
Most of the Jan-Jun 1993 ABC figures have now been released for regional newspapers, with a majority of the daily titles showing a decrease on the same period last year.The Newcastle Journal showed the highest increase of 3.7%, up from 56,721 to 58,836. Only 13 titles showed increases on last year. The Oxford Mail increased… Continue reading Regional Newspapers ABCs
Meridian and HTV have announced that their joint sales operation will trade from now on as Merlin. Merlin sells airtime for Meridian, HTV, Westcountry TV, S4C, and Channel Television. The base will be at 48 Leicester Square from late October.Details of the management team has also been announced: Malcolm Wall is Chairman, Alan Chilton as… Continue reading Meridian Sales House Details
Most of the Jan-Jun 1993 ABC figures have now been released for regional newspapers, with a majority of the daily titles showing a decrease on the same period last year.The Newcastle Journal showed the highest increase of 3.7%, up from 56,721 to 58,836. Only 13 titles showed increases on last year. The Oxford Mail increased… Continue reading Regional Newspapers ABCs
According to forecasts from the Advertising Association for 1994, the business-to-business press looks set to become the fastest growing medium.The forecast claims that advertising revenues in the business press are set to grow by 8% next year. Major factors include a predicted 10% rise in recruitment and classified advertising.Advertising Association 071 828 2771
Meridian and HTV have announced that their joint sales operation will trade from now on as Merlin. Merlin sells airtime for Meridian, HTV, Westcountry TV, S4C, and Channel Television. The base will be at 48 Leicester Square from late October.Details of the management team has also been announced: Malcolm Wall is Chairman, Alan Chilton as… Continue reading Meridian Sales House Details
CIA Group, the independent media buying agency has confirmed to the city its £50m joint venture with Collett Dickenson Pearce. Shares in CIA jumped 8p on news of the link.CIA Group and CDP are to merge their media departments. The new operation is based at CDP’s Euston Road offices and called the CDP Media Company.… Continue reading CIA Shares Rise
The IPA has welcomed the launch of a new set of guideline principles for tobacco advertising within the European Community.The principles from the European Association of Advertising Agencies follow the British Code of Advertising Practice, and are being commended by the agency associations in Europe to their members.IPA TO PUBLISH PRESENTATION GUIDEThe IPA is to… Continue reading IPA Welcomes Euro Tobacco Guidelines
