Abbott Mead Vickers yesterday reported a 2.6% drop in pre-tax profits for the first half of 1993, from £1.54m to £1.5m.This drop was in spite of a strong increase in new business in recent months and an increase in turnover to £94.4m. David Abbott, chairman, is optimistic about 1994, saying there were signs that cutbacks… Continue reading Abbott Mead Vickers Profits Down
Several quality national newspapers have joined up with agencies and independents to commission a research project into readership data.The Telegraph, Guardian, Observer, Independent and News International have funded research from Millward Brown. It analyses the readership of Saturday papers compared with weekday papers, looks at how different the readers are and how the title is… Continue reading Newspapers Fund More Readership Data
According to National Economic Research Associates’ latest survey of television advertising expectations, confidence levels in the ad market remain “above normal for the time of year” for the ninth month in succession.Confidence has however fallen slightly on last month, and only low growth in television ad revenue is expected over the next year.There continues to… Continue reading TV Advertising Expectations Remain High
Official BARB ratings for the first two weeks of the new schedule show Scottish TV’s audience share increasing from 33% to 47%, almost entirely at the expense of Channel 4, whose audience dropped on average from 13% to 8%.In Scotland, Channel 4 had been taking a significant proportion of young viewers in the early evening.… Continue reading Scottish TV Dominates C4
The National Magazine Company today issued High Court Proceedings against IPC Magazines Ltd regarding the recent launch of the IPC title Homes & Ideas. The National Magazine Company alleges infringement of copyright and believes that substantial parts of its own title House Beautiful have been copied in Homes & Ideas.Terry Mansfield, md of the National… Continue reading Homes & Ideas Legal Battle
BT is proposing to test its video-on-demand service in up to 250,000 homes next year. The experiment is expected to cost about £75m and would probably be conducted in rural areas.Viewers would choose a video from a menu on the television screen and have it sent down the telephone wire. This could happen at the… Continue reading BT’s Video-On-Demand Plans
Ted Turner’s TNT & Cartoon Network was viewed for an average of 14 minutes in its’ first full week of broadcasting, giving it a 1% share of total viewing.Figures released today by BARB for the week ending 26th September show the Childrens’ Channel and Nickleodeon losing out to the newcomer with shares of 0.8% and… Continue reading Cartoon Viewing Figures
IPC has announced the final changes to its restructure of the advertising sales department.Mark Reen is promoted to the newly created role of group head of the TV Weeklies advertisement sales department reporting to ad manager Kathryn Jacob.Helen Stephenson is to be promoted to group head on the Women’s Weeklies, reporting to ad manager Ian… Continue reading IPC Ad Team Restructure
Ted Turner’s TNT & Cartoon Network was viewed for an average of 14 minutes in its’ first full week of broadcasting, giving it a 1% share of total viewing.Figures released today by BARB for the week ending 26th September show the Childrens’ Channel and Nickleodeon losing out to the newcomer with shares of 0.8% and… Continue reading Cartoon Viewing Figures
On 27th October the Media Research Group is holding an evening meeting on RAJAR – How is Radio’s New Baby Shaping Up?Speaking will be John Stockley and Steven Finch from RSL, reviewing the methodology and results from RAJAR. Justin Sampson from the Radio Advertising Bureau will be talking about the effect of increased choice on… Continue reading MRG Meetings
