Pitney Bowes is sponsoring the financial news on London radio station Jazz FM in a one year deal. Provident Life is to sponsor Classic FM’s weather bulletins which are broadcast nine times a day. Philishave is sponsoring a series of ten short programmes titled The Man Inside, to be broadcast on Virgin 1215 on Thursday… Continue reading Radio Sponsorship
Pitney Bowes is sponsoring the financial news on London radio station Jazz FM in a one year deal. Provident Life is to sponsor Classic FM’s weather bulletins which are broadcast nine times a day. Philishave is sponsoring a series of ten short programmes titled The Man Inside, to be broadcast on Virgin 1215 on Thursday… Continue reading Radio Sponsorship
On 27th October the Media Research Group is holding an evening meeting on RAJAR – How is Radio’s New Baby Shaping Up?Speaking will be John Stockley and Steven Finch from RSL, reviewing the methodology and results from RAJAR. Justin Sampson from the Radio Advertising Bureau will be talking about the effect of increased choice on… Continue reading MRG Meetings
The BBC will decide on Monday whether to go ahead with the planned 24-hour radio news service.It is expected that the intention of using Radio 4’s long wave frequency for the service will be dropped. An alternative is believed to be a combined news and sports service on Radio 5 and a delay in deciding… Continue reading BBC News Radio – Decision Monday
The campaign against imposing VAT on the publishing industry is being stepped up just before the November budget.The Periodical Publishers Association is sharing a stand at the Conservative Party Conference in Blackpool with the Advertising Association. MP’s will be bombarded with anti-VAT material.The Newspaper Society has also released research showing that the majority of cabinet… Continue reading CAMPAIGN AGAINST VAT ON READING UPPED
BT is proposing to test its video-on-demand service in up to 250,000 homes next year. The experiment is expected to cost about £75m and would probably be conducted in rural areas.Viewers would choose a video from a menu on the television screen and have it sent down the telephone wire. This could happen at the… Continue reading BT’s Video-On-Demand Plans
IPC has announced the final changes to its restructure of the advertising sales department.Mark Reen is promoted to the newly created role of group head of the TV Weeklies advertisement sales department reporting to ad manager Kathryn Jacob.Helen Stephenson is to be promoted to group head on the Women’s Weeklies, reporting to ad manager Ian… Continue reading IPC Ad Team Restructure
The BBC will decide on Monday whether to go ahead with the planned 24-hour radio news service.It is expected that the intention of using Radio 4’s long wave frequency for the service will be dropped. An alternative is believed to be a combined news and sports service on Radio 5 and a delay in deciding… Continue reading BBC News Radio – Decision Monday
The campaign against imposing VAT on the publishing industry is being stepped up just before the November budget.The Periodical Publishers Association is sharing a stand at the Conservative Party Conference in Blackpool with the Advertising Association. MP’s will be bombarded with anti-VAT material.The Newspaper Society has also released research showing that the majority of cabinet… Continue reading CAMPAIGN AGAINST VAT ON READING UPPED
According to forecasts from the Advertising Association for 1994, the business-to-business press looks set to become the fastest growing medium.The forecast claims that advertising revenues in the business press are set to grow by 8% next year. Major factors include a predicted 10% rise in recruitment and classified advertising.Advertising Association 071 828 2771
