Classic FM has joined forces with Time International magazine to offer advertisers a joint package covering both print and radio. The deal includes guaranteed spots in Classic Reports, the station’s nightly news, music and arts review programme, and space in Time International’s British Isles edition.There are no set rates for the new initiative as the… Continue reading Classic & Time Joint Sell
Classic FM has joined forces with Time International magazine to offer advertisers a joint package covering both print and radio. The deal includes guaranteed spots in Classic Reports, the station’s nightly news, music and arts review programme, and space in Time International’s British Isles edition.There are no set rates for the new initiative as the… Continue reading Classic & Time Joint Sell
The London Radio Company, which has applied for 2 London radio licences, has appointed LBC’s former managing director, Charlie Cox, to head its management team. Both LRC’s bids are for speech-based services similar to those currently provided by LBC.
Billy The Fish and Sid The Sexist of Viz fame will face heightened competition later this year when rival comic, Zit, relaunches in a blitz which may well stun the alternative market.Having been sold by original owner, Humour Publications, Zit now aims to take itself more seriously (in a humorous sort of way), by taking… Continue reading Zit Goes For It Against Rival Viz
Publishing director of Woman’s Own, Chris Boyd, is leading a new television campaign to increase the readership of his title, as well as Woman magazine, both of which have seen fallen sales over the past couple of years.The TV campaign, already on the air in Tyne Tees and Granada regions, aims to compete with similar… Continue reading IPC TV Campaign For Woman & Womans Own
Matchday Publications is to launch Championship Game on July 27. The monthly title will provide coverage exclusively on the FA Premier League.The magazine is aimed at anyone interested in football, although as the coverage will be serious, it will not appeal to the younger football fan.The cover price will be £2, and there will be… Continue reading New Football Magazine
Billy The Fish and Sid The Sexist of Viz fame will face heightened competition later this year when rival comic, Zit, relaunches in a blitz which may well stun the alternative market.Having been sold by original owner, Humour Publications, Zit now aims to take itself more seriously (in a humorous sort of way), by taking… Continue reading Zit Goes For It Against Rival Viz
Matchday Publications is to launch Championship Game on July 27. The monthly title will provide coverage exclusively on the FA Premier League.The magazine is aimed at anyone interested in football, although as the coverage will be serious, it will not appeal to the younger football fan.The cover price will be £2, and there will be… Continue reading New Football Magazine
Two United Artists stations ‘Discovery’ and ‘Bravo’ will move from cable to satellite this week – increasing their potential audience by 3m households. The launch is backed by a £1.75m advertising campaign aimed at satellite dish owners.Discovery currently claims that 46% of its audience is made up of ABC1s – a proportionately higher percentage than… Continue reading From Cable To Satellite-Discovery/Bravo
Lowe Howard-Spink has altered its media department’s broadcast division. Collett Dickenson Pearce’s media department is to join with the CIA Group from September 1, and will be called the CDP Media Company. Joint media director at O&M Media, Mandy Pooler is to take on sole responsibility after Alan Rutherford moves to a European role. Young… Continue reading Agency Snippets
