Phat, a monthly general interest/ life-style magazine for teenage boys launches this week, aimed at streetwise boys of 12-16 years. Phat aims to fill a gap in the market which currently centres around specialist titles cover- ing computer games or sports.Laurence Stubbs, the magazine’s ad manager, told Mediatel that Phat will appeal to the pre-… Continue reading Phat – First Issue Report
The combined ITV/C4 revenue figure for June, based on agency estimates, came in at £143.02m – an increase of just 1.4% on June last year and the smallest year on year increase so far recorded. In terms of the breakdown of revenue Channel 4 continued to improve, taking 19.9% of the combined revenue (£28.5m). ITV’s… Continue reading TV Round Up – June
This year’s Media Research Group (MRG) conference centres around developments in media research, concentrating on how media planning has changed over the years and the impact these differences will have on the industry.Sessions at the conference (11-14 November) will include “Slicing up the airwaves” – seen through the eyes of David Mansfield of Capital Radio,… Continue reading Media Research Group Conference 1993
Programme sponsorship has dominated arguments between broadcasters and the Independent Television Commission (ITC) over the past year, with bodies such as the ITV sponsorship committee stressing the need for amendments to definitions within the code.The Commission issues a draft document today which aims to clarify any ambiguities in the present code , reinforcing the distinction… Continue reading ITC Draws Up Sponsorship Code
This year’s Media Research Group (MRG) conference centres around developments in media research, concentrating on how media planning has changed over the years and the impact these differences will have on the industry.Sessions at the conference (11-14 November) will include “Slicing up the airwaves” – seen through the eyes of David Mansfield of Capital Radio,… Continue reading Media Research Group Conference 1993
The Football League yesterday announced that Endsleigh, the insurance company, is to replace Barclays Bank as sponsors of the Football League. The three year agreement is worth £3.5 million in total, and includes an option to extend the contract after three years.The season will start on August 14 as the Endsleigh Insurance League.
The combined ITV/C4 revenue figure for June, based on agency estimates, came in at £143.02m – an increase of just 1.4% on June last year and the smallest year on year increase so far recorded. In terms of the breakdown of revenue Channel 4 continued to improve, taking 19.9% of the combined revenue (£28.5m). ITV’s… Continue reading TV Round Up – June
Programme sponsorship has dominated arguments between broadcasters and the Independent Television Commission (ITC) over the past year, with bodies such as the ITV sponsorship committee stressing the need for amendments to definitions within the code.The Commission issues a draft document today which aims to clarify any ambiguities in the present code , reinforcing the distinction… Continue reading ITC Draws Up Sponsorship Code
Phat, a monthly general interest/ life-style magazine for teenage boys launches this week, aimed at streetwise boys of 12-16 years. Phat aims to fill a gap in the market which currently centres around specialist titles cover- ing computer games or sports.Laurence Stubbs, the magazine’s ad manager, told Mediatel that Phat will appeal to the pre-… Continue reading Phat – First Issue Report
Billy The Fish and Sid The Sexist of Viz fame will face heightened competition later this year when rival comic, Zit, relaunches in a blitz which may well stun the alternative market.Having been sold by original owner, Humour Publications, Zit now aims to take itself more seriously (in a humorous sort of way), by taking… Continue reading Zit Goes For It Against Rival Viz
