Phat, a monthly general interest/ life-style magazine for teenage boys launches this week, aimed at streetwise boys of 12-16 years. Phat aims to fill a gap in the market which currently centres around specialist titles cover- ing computer games or sports.Laurence Stubbs, the magazine’s ad manager, told Mediatel that Phat will appeal to the pre-… Continue reading Phat – First Issue Report
The Football League yesterday announced that Endsleigh, the insurance company, is to replace Barclays Bank as sponsors of the Football League. The three year agreement is worth £3.5 million in total, and includes an option to extend the contract after three years.The season will start on August 14 as the Endsleigh Insurance League.
Phat, a monthly general interest/ life-style magazine for teenage boys launches this week, aimed at streetwise boys of 12-16 years. Phat aims to fill a gap in the market which currently centres around specialist titles cover- ing computer games or sports.Laurence Stubbs, the magazine’s ad manager, told Mediatel that Phat will appeal to the pre-… Continue reading Phat – First Issue Report
Two United Artists stations ‘Discovery’ and ‘Bravo’ will move from cable to satellite this week – increasing their potential audience by 3m households. The launch is backed by a £1.75m advertising campaign aimed at satellite dish owners.Discovery currently claims that 46% of its audience is made up of ABC1s – a proportionately higher percentage than… Continue reading From Cable To Satellite-Discovery/Bravo
Allied Radio has denied rumours that it is to be taken over by Southern Radio and instead suggested that it is on the verge of an acquisition. Allied Radio includes Mercury and County Sound in Surrey and West Sussex and Southern Radio includes Southern Sound and Ocean Sound covering Sussex and Hampshire.
Allied Radio has denied rumours that it is to be taken over by Southern Radio and instead suggested that it is on the verge of an acquisition. Allied Radio includes Mercury and County Sound in Surrey and West Sussex and Southern Radio includes Southern Sound and Ocean Sound covering Sussex and Hampshire.
The London Radio Company, which has applied for 2 London radio licences, has appointed LBC’s former managing director, Charlie Cox, to head its management team. Both LRC’s bids are for speech-based services similar to those currently provided by LBC.
Publishing director of Woman’s Own, Chris Boyd, is leading a new television campaign to increase the readership of his title, as well as Woman magazine, both of which have seen fallen sales over the past couple of years.The TV campaign, already on the air in Tyne Tees and Granada regions, aims to compete with similar… Continue reading IPC TV Campaign For Woman & Womans Own
Classic FM has joined forces with Time International magazine to offer advertisers a joint package covering both print and radio. The deal includes guaranteed spots in Classic Reports, the station’s nightly news, music and arts review programme, and space in Time International’s British Isles edition.There are no set rates for the new initiative as the… Continue reading Classic & Time Joint Sell
Classic FM has joined forces with Time International magazine to offer advertisers a joint package covering both print and radio. The deal includes guaranteed spots in Classic Reports, the station’s nightly news, music and arts review programme, and space in Time International’s British Isles edition.There are no set rates for the new initiative as the… Continue reading Classic & Time Joint Sell
