Display ad expenditure in Europe will grow in real terms by 3.3% in 1991 and by 6.8% in 1992, according to forecasts from Carat International (071 730 0010) The forecasts make use of “a new definition of advertising expenditure which maximises the compatibility of the the available data”. In effect this means that classified advertising… Continue reading Advertising In Western Europe
The October-December’90 JICRAR data includes figures for many of the London incrementals for the first time. Jazz FM disappoints at 5% reach, as previous research had indicated 9%. Kiss FM scores a respectable 9% and easy-listening Melody leads the pack at 11% weekly reach. For the BBC, Radio 5 makes little impact and GLR shows… Continue reading London Radio Listening Guide Update.
In March the current television listings duopoly, held by the Radio Times and TVTimes, will end and publishers will be able to pay the BBC and Independent Television Publications for the right to publish programme information. At present much confusion exists over the number of television listings magazines that will be on the market when… Continue reading TV Listings Magazine Market
The Radio Authority (071`581 2888) has today announced that the national independent station, launching at the end of the year, may carry pop music and talk radio along with non-pop music. Prospective bidders for the station’s licence were told that 25% of their programme content could be pop and 25% talk radio. This would mean,… Continue reading Independent National Radio Licences
