Capital Radio has launched the Capital Radio Campaign Evaluation Service, a new permanent panel of Londoners, enabling advertisers to research their campaigns on both the FM and Gold services. Drawing on Capital’s previous research experience the panel will be made up of 10,000 individuals from which a sample from any particular target group can be… Continue reading Capital Radio Evaluation Service
TV-am has appointed new media independent Kenny Lockett Booth as consultants with a brief to examine the financial and commercial viability of diversifying into national commercial radio (Newsline 16/8). The account, which the parties involved are remaining coy about, is KLB’s first piece of business.TV-am – 071 267 4300KLB – 071 734 6527
Chairman of Reed International, Peter Davis took exeption to John Blake’s speech, saying that is was out of date and ill-informed. He is looking to the past and not the present, claims Davis, and cites Sainsbury’s long standing successful magazine campaign as a case study which can crush his argument (Davis was previously assistant managing… Continue reading “I Wouldn’t Publish Magazines If..”
Research Surveys of Great Britain has carried out a study entitled “Radio in London: The Effect of Greater Choice on Listening Habits.”The study found that despite the increase in the number of stations in London, giving a greater choice to radio listeners, there has been only a a slight increase in multiple station listening.There are… Continue reading Radio Listening Habits In London
Touche Ross has conducted its eighth annual survey of profitability amongst advertising agencies.Results show that the WPP Group has now beaten Saatchi into second place as the biggest long – term borrower in the advertising industry . The general picture of the sector is of companies suffering from under-capitalisation, lacking strong management and weighed down… Continue reading Advertising Industry Financial Report
Associated Newspapers (071-938-6000) has merged its circulation department and sales force for the Daily Mail and Mail on Sunday in an effort to boost home delivery levels. At the same time the Mail on Sunday will increase pagination from 80 to 96 pages following the launch of the tabloid Sunday Correspondent.
Diet Pepsi is to sponsor this autumn’s London Indoor Tennis Championship at Wembley. Pepsi has the option to extend the deal for future years.
Robert Maxwell announced last night that he is to sell his TV interests, including his 20% stake in Central Television. The sale of Maxwell’s stake in Central could result in a change of ownership in the run-up to the next franchising round. Maxwell also intends to sell off his 12.5% stake in France’s TF1, his… Continue reading Maxwell To Sell TV Interests
Oftel yesterday made “formal orders” under telecomms legislation requiring four cable companies to “remedy delays in completing their networks”. The four companies, with franchises covering Coventry, north-west Glasgow and Clydebank,Guildford and Westminster have been given new deadlines to meet, and if they fail to do so they could have their licences revoked. Oftel acknowledged that… Continue reading Cable Operators Reprimanded
The bi-monthly men’s magazine For Him has appointed Geoffrey Aquilina-Ross as new editor to replace Eric Musgrave. (Newsline 13/9)
