TV advertising will take around 35% of spending on advertising within the EC by the year 2000, according to the latest Television In Europe To The Year 2000 report from Zenith Media World- wide.This compares to a current rate of spending within the EC of 25%, and 12% in the early 1980s.$15.9bn was spent on… Continue reading TV In Europe To 2000
As predicted, there has been much activity within the television listings magazines’ market since deregulation took place on March 1 (Newsline 25/1). Five new national titles have entered the arena, with one casualty to date, along with numerous regional titles.The first week after deregulation saw TV Times and Radio Times increase their pagination, to include… Continue reading TV Listings Market Update
The group of publishers headed by IPC chief executive John Mellon, which began lobbying the DTI in February to prevent the BBC from using air time to promote its products, may now take their action a step further and sue the BBC (Newsline 14/2).The group is also considering a formal complaint to the European Commission… Continue reading Publishers Plan To Sue BBC
1991 could be the worst year for the advertising industry since the mid- seventies, according to the latest forecasts from the AA (071 931 0376). The AA figures suggest that UK ad spend is unlikely to reach 1989 levels until 1994 at the earliest. Spending on display advertising is forecast to decline by 7% in… Continue reading AA Forecasts
Classic FM and Real Radio have both withdrawn their bids for the national FM radio franchise,leaving Lord Hanson and his national version of Melody Radio as the main contender. Classic FM backed by the Telegraph, Carlton Communications and the Really Useful Group said the costs of running the franchise would be too high. The Radio… Continue reading Franchise Bids Wihdrawn
TV Quick, the listings magazine from Bauer, has finally launched today following weeks of rumours and speculation, that until last week were neither denied nor confirmed by the publisher. The new colour magazine is a mass market women’s title with a print run of 2m and introductory cover price of 10p. The first issue consists… Continue reading TV Quick Launch Issue
The Radio Authority has set out rules for the potential applicants for the Independent National Radio FM licence. The applicants have been told that any records released as singles are to be excluded from the definition of non-pop music. This ruling will effect the bid being put together by Emap, Yorkshire TV and Associated Newspapers,… Continue reading Independent National Radio Licences
The BBC is adamant that it will not be able to meet Home Office demands for its Enterprises division to provide a greater proportion of BBC revenue if it is forced to stop advertising its mags on BBC TV (Newsline 11/3, 13/3).The BBC has already made public its intention to continue the promotions, and Trade… Continue reading BBC Hits Back At Criticism
A government enquiry has decided that advertising of BBC magazines on BBC TV is unfair to other publishers and should be referred to the Monopolies and Mergers Commission.A delegation led by John Mellon, chairman and Chief Executive of IPC magazines, made an appeal to Peter Lilley, the Trade & Industry Secretary, last month.The BBC is… Continue reading BBC Ads On TV To Go To MMC
The publishers of the four main TV listings magazines have released their own estimated sales figures for the first week after the duopoly was lifted Independent Television Publications is claiming that its new title What’s on TV achieved a sell out of 1.2m while the TV Times increased its sales to 3m. The Radio Times… Continue reading TV Listings Magazines’ Estimated Sales
