The Association Of Media Independents commissioned NOP Research to undertake a ‘straw poll’ of opinions on TV from AMI member companies and their clients at the end of December 1990. They asked what media planners,buyers & clients consider the key issues facing TV and how well TV sales operations were performing.Key Findings:* Station average price… Continue reading Ami Report Opinions On TV Sales Houses
Sarah Middleton, John Ayling & Assoc. ” Obviously the TV Times and Radio Times are now very similar titles; they both had distinct styles but now, of necessity, Radio Times has become more downmarket with mass appeal editorial. It’s cover is a little “tacky”- are they taking the mass market image too far?. We found… Continue reading Industry Comments On Listings Mags.War
The first editions of TV Plus and What’s On TV joined the revamped TV Times and Radio Times – all out now. TV Times runs to 100 pages this week, taking in satellite and BBC Radio for the first time (recent issues 76-80pp). Cover price is halved from 50p to 25p, and will remain this… Continue reading TV Listings Battle Hots Up
Saatchi and Saatchi (071 636 5060) has published “UK Television Forecasts To 2003”, examining in detail satellite television, Channel 5, viewing and revenue shares, impacts and CPTs, as well as a full overview of the industry Copies of the report can be obtained from Frank Harrison at Saatchis, at a cost of £150.00.TELEVISION ADVERTISING EXPENDITURE… Continue reading Saatchi Television Forecasts
Display ad expenditure in Europe will grow in real terms by 3.3% in 1991 and by 6.8% in 1992, according to forecasts from Carat International (071 730 0010) The forecasts make use of “a new definition of advertising expenditure which maximises the compatibility of the the available data”. In effect this means that classified advertising… Continue reading Advertising In Western Europe
The October-December’90 JICRAR data includes figures for many of the London incrementals for the first time. Jazz FM disappoints at 5% reach, as previous research had indicated 9%. Kiss FM scores a respectable 9% and easy-listening Melody leads the pack at 11% weekly reach. For the BBC, Radio 5 makes little impact and GLR shows… Continue reading London Radio Listening Guide Update.
In March the current television listings duopoly, held by the Radio Times and TVTimes, will end and publishers will be able to pay the BBC and Independent Television Publications for the right to publish programme information. At present much confusion exists over the number of television listings magazines that will be on the market when… Continue reading TV Listings Magazine Market
The Radio Authority (071`581 2888) has today announced that the national independent station, launching at the end of the year, may carry pop music and talk radio along with non-pop music. Prospective bidders for the station’s licence were told that 25% of their programme content could be pop and 25% talk radio. This would mean,… Continue reading Independent National Radio Licences
