Channel 4 has developed new ad targeting technology that will allow advertisers to leverage their own data to create targetable custom audience segments, a new first for broadcaster VOD.
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Dentsu Aegis has announced that it is merging four of its agency brands into one for the UK market, to be led by Fetch UK CEO Patrick Affleck.
Stephen Arnell debates whether the BBC dropped the ball in co-producing Good Omens with Amazon Prime.
The annual award highlights a different area of diversity each year and encourages the ad industry to embrace inclusive campaigns, with £1 million worth of commercial airtime on offer to the winning brand or agency.
As Amazon draws criticism for hosting a documentary about unproven cancer cures, Ray Snoddy asks why we must live in a world with such haphazard editorial quality controls.
He replaces Dan Brooke, formerly chief marketing & communications officer at Channel 4, who left the company after eight years in December.
A record number of SME advertisers and a strong online retail market are together driving growth in UK online advertising, according to the latest Advertising Pays report.
Kirk will work alongside managing partners Sannah Rogers and Jon Stevens and head of investment, David Mulrenan.
Adtech company Quantcast has appointed Matthias Matthiesen as senior privacy counsel to bolster its legal and corporate development team.
The craft of planning is under threat, writes Mindshare’s Emily Scovell – but there’s something we can do to save it.