Keith Weed, chief marketing and communications officer at consumer goods behemoth Unilever, will be taking over as the new president of the Advertising Association later this year.
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ITV has seen a strong performance in the first six months of the year, as World Cup coverage and Love Island has seen viewership numbers skyrocket and total ad revenue grow 2%.
Following an attack by the Daily Mail this week, Raymond Snoddy looks at how the newspaper likes to scatter its own brand of malevolent fairy dust over facts.
Mark Howley assumes the newly created role of chief operating officer, Publicis Media UK, while Natalie Cummins takes on the top job at Zenith UK.
Love Island and the World Cup helped secure a 22.9% surge in revenues for ITV in June. Total revenues reached almost £117m last month – a boost of £21.7m on the previous year.
Justin Sampson looks at how BARB has measured the different ways people have been watching TV this summer.
Over 50% of Guardian Media Group (GMG)’s revenue now comes via digital channels, offsetting declines in newsstand sales and print advertising revenues.
A new report from Meetrics has revealed that viewability rates for display campaigns in the UK in Q2 2018 decreased by -1% from Q1 to 58%, which is lower than the international rate of 61%.
LDN Drive – due to launch in London this October – will be the capital’s largest 48-sheet network, capable of reaching up to 4 million Londoners in 29 boroughs.
By placing more weight on business outcomes, marketers can better understand which strategies are genuinely delivering ROI, writes Katherine Munford.