In an open letter to the out-of-home sector this week, a group of advertisers went public with a series of concerns about its future. Here’s why, and what the industry said in response.
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MediaCom has promoted James Mackenzie to its UK executive committee, taking on the role of chief investment officer.
Behavioural science shows us that we become more addicted to something when a good outcome isn’t guaranteed. Marketers, take note.
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Sky Analytics is part of what Sky said was the first phase of a roadmap to simplify execution and management of TV advertising.
85% of UK advertisers are planning to increase their investment in digital audio over the next 12 months, according to a new report from Global’s digital audio exchange, DAX.
Citing concerns about the power of major social networks, the UK’s Competition and Markets Authority (CMA) has launched a study into online platforms and the advertising market that supports them.
It has been a spectacular few days for women – on the football pitch before the cameras, in the political field, and scoring a few pay equality goals in broadcasting.
If you’re lucky enough to have a ticket (we’re sold out), here’s four sessions you won’t want to miss at MAD//Picnic next week.
Sponsor content: Dominic Mills casts a journalist’s eye over JICMAIL and finds that it offers a host of features — from journey planning to competitor analysis — that go well beyond the standard currency fare