Dentsu Aegis Network has acquired specialist B2B market research company, B2B International, as it continues to expand its marketing offering.
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Wavemaker has appointed Candice Odhams as its new managing director, replacing Anna Hickey, who was promoted to COO in April.
It’s true that AI is proving itself to be a crucial tool, writes Sacha Berlik – but some things need to change before advertisers set themselves up for success.
According to the IPA and System1 report, ads that use creativity in the form of brand characters or motifs are better at eliciting an emotional response and boosting brand recognition – yet their use is in decline.
The appointments come after Trefor Thomas was hired as chief creative officer in May and Eoin O’Neill promoted to chief technology officer and global head of SEO in April.
The latest trading update from Reach (formerly Trinity Mirror) reveals a mixed bag after acquiring Express & Star earlier this year.
Yes, this is one of those columns; a selection of stuff that has caught my eye, got me irritated and made me smile. Here we go…
BTI Studios, a media localisation and access services company for the entertainment industry, has hired the former chief executive of Exterion Media, Shaun Gregory, as its new CEO.
Full report available at: Mediatel > AV > Cinema > Top 10 films – Monthly
Michaela Jefferson talks to the lively Hearst UK CEO about new ways of making money, working with agencies – and why the adspend pendulum will swing back to magazine media.