With inflated view counts leading to wasted ad impressions, and the potential for wannabe influencers to buy fake views to secure brand deals, advertisers on the platform may be missing out.
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The “enemies of the people” slur against journalists is growing dangerous, writes Raymond Snoddy – what’s the endgame?
For anyone who forgot to grab a newspaper for their commute, Exterion Media and Transport for London (TfL) have announced a new partnership with Euronews to bring live news content to London Underground.
Oswin Grady joins from Time Inc. UK where he served as group managing director.
In his new role, Phil Stelter will be responsible for increasing international collaboration and better integrating the media proposition.
Customer experience can reinforce brand promises, writes Nick Manning – and here is an outstanding case study to prove it.
It’s a pity there are still so many border disputes within our industry at a time of such change and challenge, writes Bob Wootton. Plus: the men-children running Silicon Valley and adland’s generational change…
The difficulty of disentangling duplication in adland’s revenues figures is causing serious confusion, writes Dominic Mills. Plus: Why brands must stop asking customers to do their hard work.
In an upcoming ruling by the Advertising Standards Authority (ASA) this week, Amazon will be banned from making claims guaranteeing next-day delivery for customers who sign up to its Prime service.
